Angela Jia Kim, successful entrepreneur, inspirational thought leader, and American Express spokesperson, approached Ghost Tweeting to help increase her online visibility. While she had already built several highly profitable businesses, her social media presence had room for significant improvement.
Multi-Faceted Entrepreneur Needs Focus
Angela had a unique challenge: having built a successful spa (Savor Spa, NYC), her own line of organic skincare (Om Aroma & Co.), and a rapidly expanding global entrepreneurial community, Angela had multiple focuses, goals, and target markets. A broad-based presence on social media can appear fragmented and unfocused - but with success in so many areas, what's a groundbreaking entrepreneur to do?