Social Essentials FAQ

/Social Essentials FAQ

How does it work?

By |2016-05-19T21:06:57-04:00May 18th, 2016|

It's ridiculously simple. Once you register, you receive an intake questionnaire. It's 10 questions long, and your answers create the road map for our content strategy. Our writers study your form, research your brand/website, and begin creating content for whatever network(s) you selected. Within two weeks of completing the form, we begin posting on your social [...]

Do you repeat content?

By |2016-05-19T21:11:36-04:00May 18th, 2016|

On Facebook and LinkedIn, content is not repeated. On Twitter, since a tweet has a very short shelf life, we sometimes repeat evergreen posts on different days and at different times (never more than once / month) - which gets you more visibility and results for your content.

How do I know the content will be in my voice?

By |2017-02-14T16:34:37-04:00May 18th, 2016|

Our social media programs are designed to promote and echo your brand, not invent it. Through an intake form, we learn about your brand, voice, target audience, preferences, and goals. Our writers use this intake form as their road map when creating social media posts on your behalf. Much of your content will actually be YOUR [...]

What kind of content do you post for me?

By |2016-05-19T21:10:53-04:00May 18th, 2016|

You determine the type of content we post. On our intake form, you identify the topics and messaging that you want posted on your account. We treat material you created (blog posts, published articles, videos, etc.) as a priority, but we also look for material that aligns with your brand, voice, and target audience.