How Does Social Media Influence a Book Launch?
Case Study: Donovan Green’s “No Excuses Fitness”
We were approached by Donovan Green and his co-author Richard M. Murphy to help market their soon-to-be-released book No Excuses Fitness. Fans of daytime television will immediately recognize Donovan as Dr. Oz‘s personal trainer.
This case study focuses on the “No Excuses” campaign, from initial planning through execution and continued management.