When the star-sensation of a popular network television program wants a social media company to manage her Twitter presence, who does she call?

When a popular politician needs professional social media management services to help lead him to reelection in a hotly contested campaign, what company does he choose?

When a senior executive of a Fortune 25 company has a goal of expanding his visibility and increasing his influence in his industry, what does he do?

And when best-selling authors, international speakers, successful entrepreneurs, and up-and-coming start-ups need to build and expand their social media platforms, where do they turn?