Social PR: Leveraging the Power and Reach of Social Influencers
We’re all about creating massive buzz. It’s one thing to toot your own horn on social media, but when others do it for you, the impact is dramatic.”
– Robert Mandelberg, Social Media Strategist, Streambank Media
- Unleashing an army of influential social media superstars to spread your message
- Creating widespread buzz for you and your brand
- Driving traffic to your website and social media pages
We have built an extensive network of “influencers” who serve as brand ambassadors to promote your company, product, book, service, or message. These influencers share their experiences about your brand in an authentic and convincing manner by publishing online articles and posts on social media sites.
Imagine having a platoon of ambassadors
spreading your message
all over social media!
What is an influencer?
An influencer is a person who has spent years building a strong community in a particular niche. Many influencers have tens of thousands of combined followers on several platforms (Twitter, Facebook, LinkedIn, Pinterest, Google+) and impressive Klout scores. Some of our programs also include popular bloggers who generate thousands or tens of thousands of unique page views per month.
How Does the Social PR Program Work?
A social media strategist works with you to create a campaign message and strategy. This strategy is then disseminated to appropriate influencers in your niche. These influencers create social media posts that promote your brand to their audience – not as an advertisement or blatant promotion – but rather as a personal experience and endorsement of your brand.
Studies show that people are much more influenced by people they follow in social media than they are by commercials, advertisements, or online sales pages.
What is a Typical Campaign?
Our campaigns run as one-month, three-month, or ongoing programs. Our short-term programs feature a set of social media superstars who incorporate your messaging into their posts. For our longer programs, we revise your mix of influencers to keep your campaign fresh and expose you to new audiences.
When you tweet about one of your blog articles, products, services, or books, you are able to generate some interest among your following. But when others – with large followings – tweet about you and your offerings, the results are magnified. People are far more likely to respond to an independent mention or recommendation than they are to a self-promotion.
The best part is that all mentions of you and your brand are authentic. We never ask an influencer to write something in which they do not believe.
Programs:
Social PR programs start at just $525 per month. Want to learn more about how Social PR can create massive buzz for your brand, product, or book? Call us or contact us today to speak with a Social PR Strategist. We can’t wait to speak with you!