I love fun viral success stories.  But instead of just reading about them (and feeling jealous), I like to see what I can learn – so I can replicate the process for myself and my clients.  Here is a great story about 2 kids who got 1 million Facebook *likes* in SEVEN hours (and what we can learn from it):

When Ryan Cordell of Mansfield, MA promised his kids a puppy if they could get one million Facebook likes, he thought they would never get there.

He was not only proven wrong, but it took less time than anyone could imagine.

With Mom Evie’s help, the oldest daughters,  Cadence, 12, and Emerson, 9, started a Facebook page called: Twogirlsandapuppy, and they uploaded this image:

two girls and a puppy

By midnight of that day, they had more than 1 million likes.  This past weekend, the Boston-area family adopted a rescue-puppy from the North Shore Animal League.  They named her Millie (for “million” votes).

So, what can we learn from this story?

  • Cuteness always gets attention.
  • We love to help kids on a mission.
  • Simple, clear calls-to-action get the most response.
  • Never underestimate the power of Social Media!

What other tips and strategies can you learn from this story?