Stay informed with the latest in social media marketing

In our technology-driven society, the rules of social media marketing are constantly evolving. Users are changing the way they search, demanding up-to-the-second updates, and accessing content primarily from their phones. People are seeking authenticity, human connection, and engagement with the faces behind the brand. Let’s explore some of these trends and what they mean for your marketing strategy.

Instant updating

The live streaming craze of Snapchat, Periscope, and Facebook Live is only growing stronger. In-the-moment content has become somewhat expected. Social media users crave a snoop behind-the-scenes, exclusive looks, and full saturation of happenings. There are a multitude of ways your business can hop on board with this trend:

• Behind-the-scenes streams from your office or shop
  
• Product tutorials
• Sneak peeks
• Q&A sessions
• Industry updates

Engaging with the human face behind a brand speaks volumes – more than any company logo or hashtag. So if you haven’t already, it’s time to start putting together a strategy for live streaming.

Wondering what to broadcast on your live streams? Download this free resource: Irresistible Livestream Topics.

Social networks as search engines

Consumers are no longer primarily searching Google for product reviews. Youtube, Pinterest, and Facebook serve as key influencers when it comes to seeking out reviews and comments by other customers. Where search engine results focus more on textual content, users are looking for visual insight in the form of infographics, video, and pictorials more widely shared on social media.

Brands are also widely dishing out exclusive coupons, discounts, and promotions to gain followings on social media. Use your channels to share promo-codes, user reviews, and testimonials from your clients. Make content as visually stimulating as it is compelling.

If gathering testimonials, creating visually stimulating content, and posting consistently is a struggle, become a member of Ghost Tweeting, and we’ll do it for you.

Social selling

At Ghost Tweeting, we’ve always talked about using Social as a marketing tool to attract your target audience – to your website, your store, an opt-in, a phone call. And now the next level is coming: selling on social media. Many social media platforms are including a ‘Buy’ button on their networks. Advertisers are able to sell their products right from social media sites without redirecting the customer to an external page, making a smooth transaction almost effortless with the click of a button. With this new technology, brands are using social media for more than just connecting; they’re using it for actually generating sales.

Mobile

No longer are users accessing updates mainly from computers. Smartphones have become the key player in social media. You’ll find subways packed with folks browsing the day’s news and checking their Facebook, and work breaks now mean a scroll through Instagram or Twitter feeds. Because more and more people are accessing media from a phone, it is an absolute must that your website or app is fully optimized for mobile devices.

Another great tip: Be brief on social! Long posts appear even longer (and more cumbersome) on a phone, and they have a higher chance of being ignored.

In this rapidly evolving world of technology, it’s more important than ever to keep your marketing game strong. Social media platforms often change their rules, new tools emerge, and cultural whims seem to shift in an instant; but with an ironclad, up-to-date strategy, you can seamlessly navigate the ever-changing social landscape.

How effective is your social media marketing? Are you getting results? Schedule a complete social media assessment and strategy.