AI is still a raging hot trend for most of the popular social media platforms. Here are some updates.

First up, Snapchat is adding some elements to its My AI chatbot experience, expanding its repertoire to visual responses as well as the text it started with. Snapchat said of the update, “Snap My AI a picture of your pizza, OOTD, or even your furry best friend, and My AI may respond with a Snap back in reaction to what you’re doing.”

Instagram is right on Snapchat’s trail with a chatbot of their own. Users can chat in DMs with bots of over 30 different personalities to get help writing messages and more.

Instagram has also published some interesting insights into how the ranking algorithm in the feed, Reels, and Stories works. It’s definitely worth checking out!

Last but not least, TikTok has put out a helpful marketing playbook for the holidays, with insights on how best to use the app for holiday promotions, a breakdown of its ad packages, and more!

That’s all for now!