Carly Racklin

About Carly Racklin

Carly Racklin is a content developer and staff writer at Ghost Tweeting. Her short stories and poems have been published in various magazines. On her days off, she can be found knitting, bird-watching, or playing video games.

3 Simple Ways to Optimize Your LinkedIn Profile

By |2019-08-23T11:29:05-04:00August 23rd, 2019|

LinkedIn is without a doubt the most effective platform for driving targeted leads, and it all starts with your profile - the first impression people have of you. It is essentially an "about me" web page, where you can attract your target audience and build your network. But to be effective, your profile must be value-based, keyword-rich, [...]

Your LinkedIn Activity Checklist

By |2019-08-15T10:01:11-04:00August 15th, 2019|

Many entrepreneurs understand that LinkedIn is a powerful platform to increase their visibility and grow their business, but find it overwhelming to use. If you find that you hop on LinkedIn every once in a while with no real structure to your plan of attack, we can help. Here is a simple guide on what you [...]

New Advertising Tools for Brands

By |2019-08-06T07:56:25-04:00August 6th, 2019|

Week ending August 2, 2019 ~ weekly social media updates to keep you in the know ~ Facebook has come out with a handful of changes for advertisers. One of these new tools, called AdInboxMe will allow you to sign up for emails whenever a competitor posts a new ad, allowing brands to stay on top [...]

Facebook Takes a Stand for Privacy

By |2019-07-26T10:27:30-04:00July 26th, 2019|

Week ending July 26, 2019 ~ weekly social media updates to keep you in the know ~ This week Facebook, in the wake of reaching a settlement with the Federal Trade Commission over privacy breaches, has announced an agreement reached with the FTC to completely overhaul how the platform deals with private information.  LinkedIn has added [...]

The New Twitter for Desktop is Here to Stay!

By |2019-07-19T11:04:08-04:00July 19th, 2019|

Week ending July 19, 2019 ~ weekly social media updates to keep you in the know ~ Twitter has been very busy this week, rolling out and announcing a slew of new and long-awaited features. The most obvious of which is the new Twitter layout for desktop, which is finally rolling out to all users. Another [...]

Weekly Briefing: New ways for creators to make money on social media

By |2019-07-12T13:54:16-04:00July 12th, 2019|

Week ending July 12, 2019 ~ weekly social media updates to keep you in the know ~ Facebook is taking a page out of Twitch's book with the addition of some new features to attract online content creators. 'Stars' are going to be a new mode of donations to give during streams. For $1.40 you can [...]

Ghost Briefing: What’s Happening in Social – Week ending in July 7

By |2019-07-05T11:43:52-04:00July 5th, 2019|

~ weekly social media updates to keep you in the know ~ Facebook is assembling a board to help with content decisions. This is probably related to the flak the platform has been getting regarding the kind of content it chooses to remove (or not). Have you been seeing those little 'top fan' banners over comments recently? [...]

Ghost Briefing: What’s Happening in Social – Week ending in June 30

By |2019-06-27T20:21:07-04:00June 28th, 2019|

~ weekly social media updates to keep you in the know ~ Facebook is implementing more new features to make groups more of an attraction. This time they'll be adding parameters that groups can put in place to auto-accept members if they fit certain criteria. Perhaps these parameters could be based on location, or a few [...]

Ghost Briefing: What’s Happening in Social – Week ending in June 23

By |2019-06-21T12:13:40-04:00June 21st, 2019|

~ weekly social media updates to keep you in the know ~ Facebook has been very active this week, implementing a 'post to group' option to businesses pages. This addition is just a small part of a larger push by the platform to increase the use of groups. Secondly, as of August 1st, Facebook will be [...]

Ghost Briefing: What’s Happening in Social – Week ending June 15

By |2019-06-14T13:22:33-04:00June 14th, 2019|

~ weekly social media updates to keep you in the know ~ What's Happening in Social - Week ending June 15 LinkedIn is adding some initiatives for marketing and promotional efforts, so users can better understand how their connections interact with their content. The platform is launching an ad review program, wherein every month a piece [...]

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