Now that you’ve learned how to make your LinkedIn profile look its best, you’re ready to dive into how to write the perfect LinkedIn post that that gets more engagement, shows you off as a leader, and attracts your target audience. (Fun fact: This formula can work for most social media platforms!)

{click video if you prefer to watch How to Craft the Perfect LinkedIn Post}

Before you log in and start posting, there are a few questions you need to ask yourself in order to make the most of your experience. Remember these three things:

  • Strategy: What do you want to get out of this post?
  • Audience: Who is the post for and what do THEY want?
  • Consistency: Does it align with your branding? 

With these points in mind, you’re ready to start crafting your post! Here are the key steps.

Find Content

This first step doesn’t even involve any writing. First and foremost, you need to seek out some interesting, relevant content that will resonate with your audience. It must be timely and from a reputable source, as well as appropriate for your target audience. Think about what the individuals in your network are expecting to see, and how you can position yourself as an expert by sharing it with them. Breaking news, analysis, or advice work great!

Break it Down

After you find the right information, you need to break it down for the people in your network who rely on your expertise. The number one mistake leaders make when sharing content is that they simply… share it. They don’t add their own thoughts to the conversation.

🤔 Why is this information important?

🤔 Do you agree or disagree, and why?

🤔 What can your audience do with this news?

Adding your insightful opinion will give your post value. Even information that may seem elementary to you, the expert, will likely be meaningful to your audience.

Increase Visibility

There are a several ways to make sure your post is seen by the more of the right people.

  • Incorporating keywords and hashtags puts your content in front of the people who are searching for those topics.
  • Tagging the authors of the material you share, as well as other important parties mentioned, can broaden the conversation.
  • Lastly, add a call to action! Asking a question invites engagement. 

Remember, even with all this information under your belt, crafting a successful post is just one part of a meaningful presence on LinkedIn. For a simple, clear guide on what else you need to know, grab your free checklist of activities to implement daily on LinkedIn here! 

We’ll see you next week in the Small Biz Café!