YouTube is tapping into the short-form video trend and adding new ways for brands to advertise through Shorts. One such improvement involves using AI to improve ad reach through Video Reach campaigns. 

Next, TikTok is celebrating small businesses and highlighting some new partnerships in support of small businesses, including a webinar series to showcase “the stories, strategies, and advice of small and medium-sized businesses who have taken off on TikTok.” Here’s the breakdown. 

Also, since the month of May is Asian and Pacific Islander Heritage Month, TikTok announced how they will showcase API creators with some special event programming. 

Next up, LinkedIn is up to 930 million members worldwide and continues to add new users across the map. Exciting!

Meta is also announcing new initiatives to drive engagement with a video series designed to fight any myths and misconceptions users might have about Facebook. The series uses various creators to explain the success they’ve found on the app. Here’s the first in the series.

And finally, Instagram has renamed branded content ads to partnership ads, and is refreshing some guidelines for these ad partnerships. 

That’s all for this week!