Have you noticed Instagram is testing out some helpful tips in Reels? Researchers have found notes in-stream that add contextual insights about the most impactful elements of a Reel – along with more performance insights if users click through. Take a look at the screenshots here!

Threads also has some interesting updates: “Loops,” similar to community features on other platforms, which will allow users to group posts together that feature relevant topics; profile switching in the post composer; plus mobile analytics. 

If you’re not particularly happy with Meta’s AI chatbot feature, good news! You might soon be able to refine it yourself by asking the AI to “remember” certain things. This feature was only found in the back-end code on WhatsApp, however, so it’s unclear when it’ll be available to all users. 

And finally, some updates from YouTube, some in testing and others already implemented:

• A new element to combat deepfakes, which will inform users when content is genuine.
• Moving forward, all content uploaded to YouTube with a runtime of 3 minutes or less will be considered Shorts.
• Users will soon be able to upload custom membership badges for their channel.
• The paid promotion label can now be added on mobile as well as desktop.
• Shorts drafts are available on Android and iOS. 
• To help build engagement, AI-powered reply suggestions are also in the testing stages.
• Updates to playback speed, allowing more incremental changes.
• Improved browsing in landscape mode.
• Updated miniplayer, which users can minimize and reposition as they like.
• Collaborative playlists.
• Achievement badges in YouTube and YouTube Music.
• Updated Shorts UI, including removing the dislike button and adding a save button instead.