Happy International Women’s Day from all of us at Streambank Media! Now, let’s get into some updates.

After YouTube’s recent launch of the Shorts revenue share program, numbers have come in to show just how the funding model holds up in comparison to other platforms. So far, however, the results are not as encouraging as creators hoped. Here’s a deeper look.

Next, Facebook has plans to add messaging back to the app. Meta said in a recent announcement: “Today, over 140 billion messages are sent across our apps every day. On Instagram, people already reshare Reels nearly 1 billion times daily through DMs and on Facebook we see private sharing of Reels growing strongly as well. We are testing the ability for people to access their Messenger inbox within the Facebook app and you’ll see us expand this testing soon.” 

And finally, TikTok is working on some big changes. TikTok Series is a new premium feature that can include 80 videos, each up to 20 minutes long, that viewers can purchase access to.

Secondly, TikTok is bringing new safety features for teens and families; one such change will implement a 60-minute daily screen time limit to every account belonging to a user under 18 years old. New features are also being added to Family Pairing for similar screen time customizations. 

Last but not least is the new Branded Mission feature for advertisers. Branded Mission is “an industry-first, three-in-one advertising solution that enables brands to crowdsource authentic content from creators on TikTok, boost top-performing videos as ads, and drive media impressions.” The results look promising. 

See you next week!