As the push for live shopping continues to grow, TikTok is jumping on the trend and inviting select retailers to join the in-stream shopping craze with shipping subsidies and more attractive features. 

As a bonus, TikTok also recently shared some case studies that show how brands can make an impact on different communities. It’s worth a read!

Next, Instagram is also looking to streamline creator partnerships by expanding its API access, making it easier for talent agencies to contact influencers directly, through DMs, for example, instead of through the Creator Marketplace. 

Meta is also sharing some insights into how best to use the platform, with a new series of videos where users can “hear from innovative businesses about their marketing priorities, the industry trends making an impact and the Meta tools they use to grow.”

Also part of the current shopping craze — Facebook has added some video display elements to Marketplace listings to assist in purchase decisions. 

Next, if you’re not a Youtube Premium member, some new features might change that. YouTube announced new additions like content queuing, the ability to resume watching the same video across different devices, and more. Check out the updates here.

And lastly, Snapchat announced some updates to the development of its ‘My AI’ chatbot to address safety concerns, as well as explain how they’re learning from the chatbot’s data. 

And that’s all for this week. See you next time!