Should You Delegate Your Social Media Marketing?

By |2019-09-12T13:08:48-05:00September 6th, 2019|

You can't do it all. Seasoned small business owners know this, and likely had to learn it the hard way. When you're just starting out, it's normal to want to (and have to) wear every hat and have a part in everything your company is doing. But to grow, that isn't sustainable. When you - the [...]

How to Craft the Perfect LinkedIn Post

By |2019-08-29T13:22:50-05:00August 29th, 2019|

Now that you've learned how to make your LinkedIn profile look its best, you're ready to dive into how to write the perfect LinkedIn post that that gets more engagement, shows you off as a leader, and attracts your target audience. (Fun fact: This formula can work for most social media platforms!) {click video if you [...]

3 Simple Ways to Optimize Your LinkedIn Profile

By |2019-08-23T11:29:05-05:00August 23rd, 2019|

LinkedIn is without a doubt the most effective platform for driving targeted leads, and it all starts with your profile - the first impression people have of you. It is essentially an "about me" web page, where you can attract your target audience and build your network. But to be effective, your profile must be value-based, keyword-rich, [...]

Your LinkedIn Activity Checklist

By |2019-08-15T10:01:11-05:00August 15th, 2019|

Many entrepreneurs understand that LinkedIn is a powerful platform to increase their visibility and grow their business, but find it overwhelming to use. If you find that you hop on LinkedIn every once in a while with no real structure to your plan of attack, we can help. Here is a simple guide on what you [...]

What’s New for Small Businesses on LinkedIn

By |2019-08-14T13:42:15-05:00August 8th, 2019|

A few weeks ago, LinkedIn released the details for a new tool for small businesses. They're calling it Open for Business, and it's going to have a huge impact on the presences of freelancers and small business owners on the platform. We discussed the impact this will have on your small business - and what you [...]

New Advertising Tools for Brands

By |2019-08-06T07:56:25-05:00August 6th, 2019|

Week ending August 2, 2019 ~ weekly social media updates to keep you in the know ~ Facebook has come out with a handful of changes for advertisers. One of these new tools, called AdInboxMe will allow you to sign up for emails whenever a competitor posts a new ad, allowing brands to stay on top [...]

Facebook Takes a Stand for Privacy

By |2019-07-26T10:27:30-05:00July 26th, 2019|

Week ending July 26, 2019 ~ weekly social media updates to keep you in the know ~ This week Facebook, in the wake of reaching a settlement with the Federal Trade Commission over privacy breaches, has announced an agreement reached with the FTC to completely overhaul how the platform deals with private information.  LinkedIn has added [...]

The New Twitter for Desktop is Here to Stay!

By |2019-07-19T11:04:08-05:00July 19th, 2019|

Week ending July 19, 2019 ~ weekly social media updates to keep you in the know ~ Twitter has been very busy this week, rolling out and announcing a slew of new and long-awaited features. The most obvious of which is the new Twitter layout for desktop, which is finally rolling out to all users. Another [...]

Weekly Briefing: New ways for creators to make money on social media

By |2019-07-12T13:54:16-05:00July 12th, 2019|

Week ending July 12, 2019 ~ weekly social media updates to keep you in the know ~ Facebook is taking a page out of Twitch's book with the addition of some new features to attract online content creators. 'Stars' are going to be a new mode of donations to give during streams. For $1.40 you can [...]

Ghost Briefing: What’s Happening in Social – Week ending in July 7

By |2019-07-05T11:43:52-05:00July 5th, 2019|

~ weekly social media updates to keep you in the know ~ Facebook is assembling a board to help with content decisions. This is probably related to the flak the platform has been getting regarding the kind of content it chooses to remove (or not). Have you been seeing those little 'top fan' banners over comments recently? [...]