It’s been a few months since Meta announced the launch of Meta Verified. Now the program is expanding to the UK!  Additionally, Meta added some new insights to the Professional Dashboard so creators on Facebook can better understand how to grow their reach. From making better Reels, to finding trends, this new hub offers users some [...]

This week Meta is bringing some new perspectives to content creation; back in February Mark Zuckerberg shared that some new AI initiatives were coming to bring better experiences with text, images, video and “multi-modal” elements. ImageBind is one of these new processes that will help AI learn. This is just the beginning of an exciting new [...]

YouTube is tapping into the short-form video trend and adding new ways for brands to advertise through Shorts. One such improvement involves using AI to improve ad reach through Video Reach campaigns.  Next, TikTok is celebrating small businesses and highlighting some new partnerships in support of small businesses, including a webinar series to showcase “the stories, [...]

Looking to share the causes you care about on social media? Well, LinkedIn has added a special feature to help companies do just that. Specifically to help job-seekers find companies that align with their values, LinkedIn shared that “your company's commitments - such as work-life balance, diversity, equity and inclusion (DEI), career growth and learning, social [...]

This week, Instagram has some interesting new features to take note of. First, the ability to add up to five links to one’s bio with a Linktree-like feature. That’s not all. There’s also some improvements to Reels coming: a redesigned editing experience, new performance insights, and more. Get the scoop here! Next, a not-so-exciting update on [...]

As the push for live shopping continues to grow, TikTok is jumping on the trend and inviting select retailers to join the in-stream shopping craze with shipping subsidies and more attractive features.  As a bonus, TikTok also recently shared some case studies that show how brands can make an impact on different communities. It’s worth a [...]

We’ve got a few small updates for you this week! First, Pinterest is expanding its Creator Inclusion Fund to Canada, Germany, Austria, Switzerland, and France.  Zeny Shifferaw, Creator Inclusion Lead at Pinterest said of the change: “Our mission is to bring everyone the inspiration to create a life they love, and inspiration is fueled by diversity [...]

TikTok is a hot topic right now after last week’s congressional hearings. Despite talk of a possible ban, the platform is still putting out exciting updates for brands and users who love the app.  Effect House Branded Effects are new features that allow brands to collaborate with creators and create Branded Effects, custom effects sponsored by [...]

A new week comes with some exciting social media updates. First up, Instagram has two new ad products: Reminder Ads and ads in search results.  The first helps advertisers to build excitement for upcoming events, where users can opt into reminders and receive three notifications from Instagram one day before, 15 minutes before, and at the [...]

Some exciting news from Meta has just recently been announced - the development of a potential replacement to Twitter. The text-based platform is codenamed ‘P92’ according to reporting from Moneycontrol. Users will be able to log in to the app with their Instagram account credentials.  Here’s how Meta described the change to Platformer: “We’re exploring a [...]