The famous, of course, have employed ghostwriters for autobiographies and articles. But having someone else write continual updates of their daily life? Should celebrities use ghost writers to tweet for them? It's a controversial topic. Some people have strong opinions. A celebrity's voice is expected to be their own. It's about ethics. I don't know if [...]
Read any business journal, and you cannot help but notice the focus on social media as an essential element in any company's marketing campaign. In virtually all television, radio, print, outdoor, and internet ads, companies are inviting visitors to "Like us on Facebook" and "Follow us on Twitter." Buy why? Before jumping in to the social [...]
Online Social Networking is a great way to connect with potential clients, build a loyal tribe of followers, get publicity, and make sales. But most people spend too much time – well, wasting time on Facebook and Twitter. Posting family pictures and chatting with friends about meeting for lunch can be fun. However, there are more [...]
You probably know that to get the best results on Social Media, you need to engage your audience. It isn’t about simply broadcasting – even if you are posting valuable information. People will only work with people whom they know, like, and trust – and they get to know, like, and trust you through interactions, conversations, [...]
Is your social media glass half empty or half full? If you are looking to attract loyal followers and fans in social media, you may want to consider showing off your positive, optimistic, Pollyanna attitude. Being upbeat and cheerful really draws a crowd. Let’s face it – we get enough negativity in our lives, don’t we? [...]