About Robert Mandelberg

Robert Mandelberg is the co-founder and President of Streambank Media, LLC. He specializes in crafting high-impact social media strategies for entrepreneurs, executives, thought leaders, and small businesses. Follow Robert on Twitter @StreambankMedia or connect with him on LinkedIn here: https://www.linkedin.com/in/robertmandelberg

This is What Happens When You Like a Post on LinkedIn

By |2018-02-05T11:51:44-05:00February 1st, 2018|

You’re skimming through your LinkedIn newsfeed in the morning, sipping a freshly brewed cup of java, with your finger poised on your trackpad. You pause your scrolling when you come upon a particularly impressive post about widget production increasing 12% over the past quarter. “12%!” you exclaim. “And I was only expecting 10%. 11% tops.” You [...]

The Value and ROI of Social Media: Let’s Get Real

By |2018-02-07T09:04:13-05:00October 27th, 2017|

A properly planned and executed social media campaign will indeed lead to increased clients and sales, but not in the way you might imagine. See what you can easily implement, so that followers are more likely to want to do business with you.

How to Write an Exceptional LinkedIn Profile

By |2017-10-04T06:55:59-05:00October 4th, 2017|

LinkedIn Success for Leaders: It Starts with a Powerful Profile [optin-monster-shortcode id=”argof3ffb5uxdvymhb3c"]It’s a fact: Executives, entrepreneurs, and thought leaders are leveraging the power of LinkedIn to stand out in crowded fields. How would rate the quality of your presence, experience, and outcomes on LinkedIn? You’ve likely started an account, created a bare-bones profile, and cultivated a [...]

10 Reasons to Register for Social Essentials NOW

By |2019-01-14T13:55:07-05:00November 22nd, 2016|

What is Social Essentials? Quite simply: Social Essentials is Ghost Tweeting’s one-post-a-day solution to your social media woes. Pick a platform (Facebook, LinkedIn, or Twitter), and our social media writers will create and post custom content for your account. Want to learn more? Here are 10 great benefits of the program: 1. One Post a Day [...]

Great Sources for Twitter Content You Can Use Right Now

By |2017-05-23T03:47:13-05:00April 22nd, 2016|

Finding just the right content to tweet is a great source of stress for many entrepreneurs and thought leaders. Quite a few soon-to-be clients of ours have told us of their woes staring at their computer or mobile screens with a tweet box open for hours on end, searching for something - anything to share with [...]

Why Am I Losing Twitter Followers?

By |2017-05-23T03:47:14-05:00March 4th, 2016|

If you find yourself asking why your Twitter community is shrinking instead of expanding, you may need to examine your campaign strategy and make some simple adjustments. You've worked hard to build your following. Don't let your audience slip away because you aren’t following through properly. Many Twitter users periodically review the accounts of people they [...]

What’s in a Name? Building an Effective Twitter Persona for Your Business

By |2017-05-23T03:47:14-05:00February 23rd, 2016|

Should I tweet as myself or as my business? It's the Internet-age-old dilemma: Company Presence vs. Personal Presence. When choosing a Twitter handle, writing a profile, and posting a profile picture, entrepreneurs must decide between appearing as a business entity or a flesh-and-blood human. For many business owners, their intention is to use Twitter to promote [...]

How Running an Effective Twitter Campaign is a Lot Like Standing on an Upside-Down Egg Crate in Times Square in Torn Bell-Bottom Jeans Screaming into a Cracked, Multicolored Bullhorn on a Rainy Sunday Afternoon

By |2017-05-23T03:47:14-05:00February 20th, 2016|

A few weeks ago, I had occasion to pass through Manhattan, and as I observed a passionate Times Square Dude (TSD) standing on an upside-down egg crate, screaming into a multicolored bullhorn, I could not help but notice the striking similarities between this spectacle and using Twitter.   Is the connection not immediately clear? Don’t worry, [...]

How to Use Social Media to Drive a Book Launch

By |2017-05-23T03:47:14-05:00February 9th, 2016|

How does social media influence a book launch? Case Study: Donovan Green's "No Excuses Fitness" We are often asked by authors if social media can help boost book sales. The answer, of course, is yes; provided that the social media campaign is strategic, intelligent, consistent, and well-coordinated with other marketing efforts. Social media contributes to increased [...]