I hear too often – even from so-called social media gurus – “Social Media is important, but you can’t really make money from it.”
You CAN make money FROM social media. BUT it is not a direct connection where One Tweet = Instant Sale. Social media is the engine that drives your entire marketing infrastructure that leads to revenue generation. It is used to build your community, generate more leads, attract more clients, increase website traffic – which will then result in increased sales. To understand how social media makes you money, you need to take a bird’s-eye view of the entire marketing continuum.
Let’s take a look at a proven, 3-step formula for maximizing your social media ROI:
1. Write a value-rich blog post
What does your target audience want to know? Give them the answers. For example, let’s say you are a professional dog walker. Your target audience is: dog owners. You can author a blog post titled: 3 Things You Must Know Before Walking Your Dog in the Heat
2. Lure your target audience to your website from Twitter, Facebook, LinkedIn, Pinterest
With great blog content, you can phrase your social media posts in such a way to lure people to your website. And what’s great is that the people who click the link to get to your site are most likely members of your target audience – AND there is a high degree of likelihood that they are in need of your services.
Our Dog Walker can post:
Do NOT take your dog out in the heat before you read this: www.DogWalkingArticle.com #dogwalking #petcare
Your dog may suffer in the heat if you don’t do these 3 things: www.DogWalkingArticle.com #dogwalking #petcare
…and post a compelling graphic on Pinterest and Instagram that leads to the blog post:
These persuasive posts bring people to your website.
Do you see how powerful that is? First, someone is on Twitter, or some other social platform that you don’t own. She reads your post. She clicks your link to read more. And now – she is on your website! And isn’t that what you have been working so hard to accomplish – drive your ideal audience to your website? Now she can browse through your articles, products, and services, and hopefully convert from website visitor to long-term customer.
But now what? Step 3 is what brings it all home – and it’s the step that most content writers forget…
3. Invite your blog readers to take the next step
A blog article that shares valuable tips is great. But if you don’t tell your readers what to do next, you’ve lost them! What is the next step you want your readers to take?
At the end of the article, our Dog Walker can write:
It may seem like a lot of work to keep your dog comfortable and safe in the summer. But you can look at this in one of two ways. Either: *I HAVE to do it* or *It has to get done.* If you’d like to stay cool and comfortable yourself (and save yourself an hour each day), check out my Done For You Dogwalking packages here…
Now you’ve led your ideal client to a page where they can learn more about you, connect with you, schedule a time to speak with you, etc.
And THAT is where sales are made. Not on social media. But because social media allowed you to connect with your target clients, build trust, and show them what to do next.
I have found no better way to attract ideal clients and monetize social media.
Of course, it may seem like a lot of work to write these articles and post about them consistently on social media. But you can look at this in one of two ways. Either: *I HAVE to do it* or *It has to get done.* If you’d like to spend your time on YOUR brilliance, let us spend time on OURS – writing and publishing compelling posts for your social media, saving you at least an hour every day.