When I talk to entrepreneurs about growing their businesses on Social Media, the biggest challenge I hear is:

“I just don’t know what to post. ”

So I’m making is super-easy for you by sharing a proven content posting formula. And if you prefer to watch me explain the formula, check out the video below.

If you are using social media to attract ideal clients, build a targeted community, and increase your expert status, you want to post accordingly. However – that does not mean you post on one business subject all day every day.

So what types of subjects or topics should you be posting?

The proven GhostTweeting formula for social media posting:

  • 50% of your posts should be around your main area of expertise
  • 20% of your posts should be about areas that support your expertise (related, aligned topics that reinforce your subject of brilliance)
  • 30% “Character Development” – let your audience get to know you

When you post valuable information on your area of expertise, your audience learns to trust you. Your “guru” status grows every day.

Posting topics related to your specific expertise shows that you are well rounded. This increases engagement. You community begins to see you as a trusted resource.

And why – when you are looking to build business – do you post about yourself, your family, your hobbies, etc.? Because of human nature. We all love those warm connections – when we feel we aren’t alone.

“Oh, you have an obsession with scrapbooking? Me too. Where do you get your stamps?”

“I let my dog sleep in the bed with me, too. People say I’m crazy just like you!”

“I know how you feel! I’m on my third cup of coffee, also.”

These posts are not about business, and they aren’t intended to get business. They are all about connection and engagement. Your best clients are the ones who start out feeling like you get them. Do you get that?

So now that you have a formula to follow, what are you waiting for? If you’d like to learn how to post quicker and easier, join our upcoming webinar, which teaches you how to attract your target audience, drive website traffic, and entice paying clients from Twitter in only 15 minutes / day.  Register here.

Now go connect, engage, and inspire!