Social media goes hand in hand with services offered by your SEO, PR, marketing, or web design firm; but if you’re not in the game, you’re not the only one who’s losing. Your customers are too, and if they believe that your agency is not capable of extending their marketing program to the social media universe, they may look to your competition to knock it out of the park for them.
The good news is that there are professional social media agencies that offer white-label programs (like us!), so you can provide much-needed services to your customers, while retaining your branding and creating an additional revenue stream for your company.
Here are three reasons your company should be swinging for the fences with social media services:
- It’s the way of the world. Facebook alone has more that 1 billion (with a B) active monthly users (more than the population of every country on the planet except two); and with Twitter, LinkedIn, Instagram and others boasting hundreds of millions of users each, it’s clear to see that social media isn’t going away anytime soon. Resistance isn’t futile, it’s simply short-sighted. Overlooking this incredible opportunity is selling your clients short and putting your agency and client relationships at risk.
- Keep the business and relationships within your agency. You’ve worked hard to establish trust and nurture relationships with your clients. If you do not have the discussion with them about how social media can impact their businesses, they will assume this is not a service you provide, and may look elsewhere to get their tweet on. And once they establish a relationship with another agency, your core business with that client is up for grabs.
- It’s good for your brand. Rounding out your current lineup of marketing, PR, and design services with social media offerings tells current and prospective customers that you’ve got all the bases covered. You are demonstrating that your agency is well-equipped to deliver their messages clearly and consistently via all digital and traditional channels. Showing your client base and the world that you’ve got social covered boosts your agency’s credibility.
Want to learn more about how to partner with an established social media agency that knows how to professionally manage your clients’ social media presence – while giving YOU all the credit? Click here for all the details. Or contact us here for a chat about how we can work together to add social media as another service offering for your agency.