When it comes to romance, they say absence makes the heart grow fonder. But if you’re launching a social media marketing campaign, especially on Twitter, absence (and even posting inconsistently) can end relationships with your followers before they even get off the ground. The trick is delivering an ample amount of content that is on-brand, value-based, [...]
In the decade since it was founded, Twitter has grown from an ambiguous messaging service into one of the most ubiquitous communication tools in the world and arguably, a major player in pop culture. It is a social utility, a news source, and with the right strategies, a powerful tool for promoting your business. And with [...]
The phrase “content is king” has been around for ages, and giants in industry ranging from Bill Gates to Rupert Murdoch are credited as its creator. Regardless of where the phrase originated, it is a profound truth when it comes to crafting an effective Twitter campaign for your business. The good news for executives and entrepreneurs [...]
Social media goes hand in hand with services offered by your SEO, PR, marketing, or web design firm; but if you’re not in the game, you’re not the only one who’s losing. Your customers are too, and if they believe that your agency is not capable of extending their marketing program to the social media universe, [...]
Launched in 2003, LinkedIn is among the oldest social media platforms in the game. Though not yet a teenager, this business-oriented service continues to thrive due to its real-world practicality as a tool for professional networking and self-promotion. And like most social networks, LinkedIn constantly tinkers with features in an effort to improve services and grow [...]
When it comes to making your presence known online, social media is a simple and effective way to introduce yourself to the world. But with so many platforms to choose from, it’s important that your overall goals match up with the right network(s) in order to get noticed by your target audience. Major players such as [...]
Everybody wants to be liked, but in the world of social media, it’s difficult to stay on top of who’s saying what about your brand or business. And if someone has an axe to grind, a few isolated issues can quickly damage your online reputation. Here are three simple tips to prevent the spread of negative [...]
Social media is in its teenage years, but what began life as a fun diversion is now all grown up. Platforms have come and gone like fickle friends, but the enduring players have one thing in common. They understand that social media is serious business. No longer is it enough to post random updates on the [...]
Using Social Media for Customer Service Reputation Management and Customer Engagement in the Social Age Social media isn’t just a bullhorn for broadcasting your message. It’s a way to interact and engage with your customers, and through this interaction promote your brand. But one-sided, canned conversations aren’t enough. When your followers have questions, they want real [...]
Perhaps you’ve dabbled in Twitter on a personal level, sharing selfies from family functions or opinions about the latest blockbuster, and find yourself wondering, What’s the big deal? It’s great for staying in touch with friends, but... How can Twitter possibly help my BUSINESS? Funny you should ask. Because Twitter works for business in virtually the [...]
