Are you a realtor? Are you looking to get your name out there, expand your business, and find new clients? But does the thought of managing a social media account for your business send you running straight for those hills behind your new listing?
If you’re already feeling overwhelmed by your daily to-do list, social media is likely the last thing you want eating up your precious time. Don’t fret. Integrating a social media presence with your marketing plan doesn’t have to be rocket science and utilizing social networks can prove to be a gold mine of networking opportunities. Here, we’ll highlight the benefits of having a strong social presence for your business.
Strengthen your brand.
Distinguishing yourself from the competition is a must in the world of real estate. Create a consistent image of yourself by making sure all your social profiles use the same headshot or photograph. Use the same color schemes across your website, social pages, and promotional materials. Update your content on a regular basis to form a strong online presence. This will allow more customers the ability to know you, like you and most importantly, trust you.
Establish yourself as an expert.
If you want to have a true leg up in the real estate world, establishing yourself as a credible and reliable source of knowledge in the field is crucial. Don’t just be a realtor; be an EXPERT realtor. Don’t just sell homes; make your client’s dreams come true. Create an authoritative presence on social media by sharing industry articles, get involved with local media, or even write an e-book to establish credibility (we all trust authors, right?). Immerse yourself in the industry and find a specific niche that you can claim expert status on. This isn’t an overnight process, but it will help in taking your marketing game to the next level.
Related: Realtors are enjoying considerable success with social media management
Get to know the engagement game.
A good way to have followers tune you out is to bombard them with posts advertising your listings and nothing else. Share content that your audience is likely to appreciate and find beneficial. Upcoming community happenings, local business news, real-estate trends, or even home improvement or design articles are all examples of content that followers would be interested in. Ask your audience questions and respond to answers. The name of the game is building relationships and that takes a bit more than cranking out content.
Increase traffic to your listings.
You’ve already set up a Facebook page or a Twitter account with little results in gaining traffic. Utilize the power of hashtags by tagging local businesses or town names to increase exposure. Ask followers to repost or share your listing with friends and family that may be interested. If your social media marketing campaigns are continually falling flat, maybe it’s time to call in the experts. A social media agency that knows how to market to your target audience can work wonders when you’re selling homes. By posting consistent reliable content with a laser-focused strategy, your traffic will increase without you investing boatloads of time.
