Product Placement Has Come to Social Media

By |2017-05-23T03:47:18-04:00September 11th, 2013|Tags: , , , , , , |

A tried and true, sophisticated marketing technique makes its way to Twitter & the Blogosphere As early as the late 19th century, advertisers recognized the value of product placement as a vehicle for increasing their brands' visibility. It is speculated that Jules Verne was compensated by shipping companies for mentions in his stories. With some research, [...]

3 Ways That Businesses Are Using Instagram

By |2017-05-23T03:47:18-04:00August 2nd, 2013|Tags: , , |

According to studies, 67% of the world’s top brands actively use Instagram as a marketing tool. From Taco Bell and Pizza Hut to Ford and General Electric, these brands have built a devoted following on the photo-based social media platform. Here are some ways that you can follow in their footsteps: 1. Show, Don’t Tell. Sometimes [...]

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