Ep #3: It’s Time To Pick A Fight: Why Having An Enemy Will Strengthen Your Brand

By |2017-10-09T14:21:39-04:00October 2nd, 2017|Tags: , , , , , |

  The topic of today's episode may come as a surprise to many looking to build their own personal brand, but every great brand has a clearly defined enemy.  Embracing the concept of having common enemies with your audience will transform your brand from boring to powerful.  Nika shares a story about how the messaging around [...]