New platforms, apps, and networking sites come out about every second, and you gotta keep up, right? While it isn’t possible to adopt every new strategy, it’s good to be in the know about current trends and news. Here is what is new and hot right now:

  • What's hot in Social MediaVINE
    Last week, Twitter introduced Vine: a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. And it certainly follows the current trend of appealing to more senses on the web.
    Facebook Inc. just added Facebook-branded gift cards to the products that you can buy your friends. Choose a merchant (right now, your choices are Jamba Juice, Olive Garden, Sephora, and Target), pick an amount, pay, and the card is sent out to your friend – assuming they’ve provided Facebook with their mailing address.
    More and more people are upgrading to 4G mobile data contracts, which means faster web surfing on the move.  Social networks are now being accessed everywhere.  “Checking in” – on Facebook, Google+, Foursquare – will become mainstream in 2013.  Smart brands – if they aren’t already – will introduce mobile offers ($2 off a sandwich if you check in our restaurant on Thursday between 2 and 4 PM).

Will you use these trends to build awareness of your brand?  Get involved, experiment, and keep up-to-date with what’s hot in social media.