Writing social media posts
that follow a proven headline formula

Who wants more web traffic? How about a more loyal, engaged audience? It often starts with the right post. Research shows that certain types of social media posts earn more engagement and clicks than others. So why reinvent the wheel? Follow what is already working, and watch your engagement soar!

How to write a social media post that grabs your target client’s attention and compels them to click for more:

Highway Signpost "Customer Engagement"

Use More Action Words

Posts filled with adverbs and verbs perform better than tweets with more nouns and adjectives.

For example,

Redecorate Your Room Quickly and Beautifully

will get a higher click-through rate than

5 Ideas for Beautiful Rooms in Two Hours

Post More Links

Accounts that post more links get more clicks. If you want more traffic to your website, 60 to 80 percent of your posts should include links. More than 80 percent will look spammy.

Complete Your Profile

It seems obvious, but many people forget to fill out their profiles completely. Make sure you have a professional photo, a compelling bio, and a link to your site in your profile. Accounts that provide all three of these items have more followers and more engagement than those that do not.

Don’t talk about yourself (except in your bio)

Self-reference in social media posts may earn you engagement from family and close friends, but it won’t get your potential clients to click, share, and engage. Talk more about them.

Provide a call to action

Want more clicks? Ask for them! Instead of simply providing a link, tell your reader exactly what to do. i.e.:


A 5-minute secret for looking 10 years younger: www.link.com


A 5-minute secret for looking 10 years younger? Click here to learn: www.link.com

And be creative with your calls to action. Don’t just use “Click here.” Try alternatives like “What do you think about this?” or “Check out this new post.”


More engagement and clicks can strengthen your pipeline with qualified prospects interested in your unique products and services. Greater website traffic translates to higher ROI and accelerated growth.  Don’t let a simple tweak of your social media posts stop you from getting the results you want.

If you don’t have the time or desire to write the perfect posts and post them throughout the day – every day, Ghost Tweeting can help. Check out or writing and posting services, starting at just $295 / month.