There you are, a tiny grain of sand amongst the hundreds of millions of tweets each day. Your business has pizzazz, it’s got charisma, and it’s brimming with something the world needs. Now, how do you translate that into the Twittersphere?
If you want to stand out amid the throngs of tweets each day, there’s no silver bullet, but we’ve learned something that can help: Put your content to work for you. Your customers are right there, waiting to click those links you are sending out into the Twitterverse, but what does it take for them to actually engage in conversation and generate website traffic? Good news: we are about to show you how.
Content strategy: you do have one, don’t you?
Identifying your goal is crucial to building your brand. Sit down and pinpoint what it is you want to accomplish, whether it be increasing website traffic, gaining leads, increasing opt-ins or attaining the coveted status of Thought Leader. Your content strategy should push you closer to your goal with each tweet that is sent out.
It’s all about the ingredients.
When it comes to writing compelling content, a recipe of sorts is in order. By finding your brand’s voice and sticking with it, you’re essentially imprinting your logo on everything you tweet. Add to that buzzworthy, inspirational or humorous content that compels customers to retweet, and voila! You are effectively building upon the foundation of your brand.
(Psst: Here is the actual recipe for the perfect tweet!)
Interaction is key.
When you engage with the consumer, you are cultivating a loyal audience who will keep coming back for more. Use a creative call to action by asking questions and fostering dialogue. Try a headline formula that grabs the reader’s attention by using more action words. Posts that include links get more clicks: you’ll find the sweet spot at 60 to 80 percent of your tweets.
You got a problem?
Solving a problem for the consumer is liquid gold. They have a need, and you have the solution. State the dilemma and then link back to your blog or website with the fix.
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It’s all about who you know.
When composing a tweet, acknowledge relevant people with an @mention. If you’re linking back to an article, @mention the author or people discussed in the story to open dialogue with both influencers and potential clients. With this method, new connections are built and conversation possibilities are endless.
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Finding the benchmark of success.
At the end of the day, engagement is the holy grail of business, and measuring it is crucial to your company’s growth. Since you’ve already established what you want to achieve, now you can track your results by looking at some key metrics. Find out what’s getting likes and comments and tailor your future content in that direction. Check out website traffic and newsletter signups to get a glimpse of what is most engaging to the consumer. Whether you’re testing hashtags or trying to determine the best times to tweet, the key is to keep tracking.
Getting the results you want can be as easy as taking a moment to define your brand, engaging your audience, or simply tracking metrics. If you take these steps, you’ll be well on your way to generating traffic and starting conversations that can very well translate to leads for your business. What are you waiting for?
Okay, maybe this still seems too time consuming and overwhelming. If you enjoy the engaging, retweeting and following – but coming up with quality content and posting consistently is a struggle, you need to see what we created for you! Take a look at our Twitter Essentials program.