To start us off, Facebook has finally launched the option to create multiple profiles to organize your experience by interest. Users will be able to switch between profiles without logging out.

Also, did you notice anything new on Facebook recently? Those extra observant users might have noted that the app’s logo and color palette have seen a small shift. 

Next, Meta is also expanding their AI offerings to chatbots, customized to different personas with up to 30 personalities, with a hopeful launch in September. The features will be coming to Instagram, Facebook, and Messenger. 

If you’ve heard about YouTube’s ad policy, they’ve just released a deeper look into clarifications made into the advertiser-friendly content guidelines. When it comes to monetization, sensitive topics are allowed, but up to a point. You can find all that information here. 

YouTube is also stepping into the generative AI world with Dream Screen, a tool that adds AI-generated image or video backgrounds into YouTube Shorts. Some other updates include a mobile editing app, AI insights, an automatic dubbing tool, and more.

And finally, Threads is experimenting with a few more updates to draw engagement back in: namely, post editing and profile switching, plus the ability to delete your Threads account. 

That’s it for now! We’ll catch you next week.