How does Social Media affect SEO?

Social media has changed the way we discover and share content. And yet we still rely heavily on search engines like Google, Yahoo, and Bing when we are hunting for information. Because social media has become one of the factors taken into account when information is indexed, it’s extremely helpful to know how it impacts our business’s rankings on search engines.

Wouldn’t you like to know how Social Media posting affects Search Engine Optimization – so you can consciously and strategically create online campaigns that boost your SEO? Here’s a quick rundown.

SEO and social media work together

It’s true. In a game of the chicken or the egg, social media directly effects your company’s search engine optimization while search engines impact your social media presence. Google’s algorithm factors in social media signals when considering your rankings. The search engine looks more at the content that’s being shared than the amount of keywords that can be stuffed into one post. Keep this in mind when curating and creating content for your audience.

The more relevant your content is to your audience, the more shareable. The more it gets shared, the higher your rankings. The higher your rankings, the closer you come to taking over the world. 🙂

Twitter can help boost your SEO

Historically, link building has been an important player in whether websites are deemed credible or not. Trustworthy sites tend to link to other reliable sites, while spammy sites hardly ever get linked to by credible sources. In this new world of social media, link building is achieved when creating original content that is then shared via social media.

For example, when you have a link that has been tweeted many times, that link will have a higher visibility than a link that has not been tweeted at all. Because many have decided to share the link, it suggests that the content is credible and verifiable. Yet another reason to stay engaged and active with your social media audience.

[Ghost Tweeting’s Twitter Master program posts your links in shareable, relevant tweets every day.]

It’s about quality, not quantity

Search engines treat socially shared links differently than other types of links, but they still recognize them for what they are: relevant to SEO. Search engines interpret social sharing as a sign of credibility.  They take into account the amount of friends, followers and connections of the sharer, but more importantly, the quality of the connections, verifying that followers are not of the spam variety.

Because influencer accounts are more likely to rank higher for their content, you’ll want to make genuine connections with influencers in your industry who are likely to want to share your content. Get engaged with high profile users within your network that will take an authentic interest in you and your business. Join conversations, share others’ posts, deliver real value, and you can build strong relationships that lead to a boost in your SEO.

[The Twitter Master program connects you with influencers in your industry. Get more information here.]

Use Google+

It’s no secret that Google likes its own form of social networking. Your Google+ presence is factored into their own algorithm, so you’ll want to stay engaged on their platform for at least a few minutes every day (if not for social reasons, at least for Google ranking). Proving to Google you’re a credible and reliable source could be as easy as posting shareable content through Google+. Remember, content is king, and if you’re posting court jesters, Google will not rank you at the top with the royalty.

Social media content has become the primary way people are getting their information. And it has now been proven that the more relevant, shareable, and credible your social media posts, the higher your ranking in search engines.

It is critical to be strategic with your social media marketing. If you need help consistently creating posts that connect you with influencers, drive traffic to your webiste, and boost your SEO, check our our programs.