When it comes to making your presence known online, social media is a simple and effective way to introduce yourself to the world. But with so many platforms to choose from, it’s important that your overall goals match up with the right network(s) in order to get noticed by your target audience.
Major players such as Facebook, Instagram, and Twitter are more focused on the “social” aspect of social media. LinkedIn is all business. It attracts corporate types, working professionals, and businesses from around the globe. With so many voices vying for attention, how do you separate yourself from the pack?
3 Tips to Increase Your Visibility on LinkedIn
1. Complete your profile
As with any social media platform, success begins with a complete profile. And rather than being just a place to tell your story, your LinkedIn profile opens the door to the wide world of connections and opportunities related to your area of expertise.
- Claim your custom URL
- Make your settings public
- Include relevant keywords in your profile text so it’s SEO-friendly for Google and other search engines
These are important steps because LinkedIn uses the power of “big data” to help increase your visibility. Use relevant keywords and phrases in your profile, including your profession, the company you work for, and the region in which you live.
An algorithm then ranks your profile. Different searchers get different results, based on a number of variables, including keywords matches, the searcher’s connections and activity, and their profiles.
2. Get Social
While certainly a major step in the right direction, a nice profile isn’t enough to increase your visibility on LinkedIn. It’s time to get social. Begin by adding contacts from your email address book. Then make connections to the larger world with the “People You May Know” and “Who’s Viewed Your Profile” tools, located in the right column of your LinkedIn home page. These handy features help match you up with people who share your professional passions and even offer suggestions for increasing views of your profile.
3. Don’t be a Wallflower
Participate. Your search ranking improves when you post status updates, share articles or photos, and join groups (or start your own). The old saying suggests “the squeaky wheels get the grease,” but the end result is silence. When you want to increase your visibility on LinkedIn, making yourself known is just the start. Follow these simple strategies to improve your search rank and expand your professional network.
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