How is your Twitter game going these days? Are you posting awesome content that makes your followers drool? Is your feed oozing with engagement? Are you inundated with folks re-tweeting your genius? And… are you getting calls from interested followers for more information on your products and services?
If all you are hearing is crickets after you post, you simply need to make a few changes. Here is what is working on Twitter right now to get you more engagement, more followers, more retweets… more more more!
Share the wealth
What is better than seeing that someone has tweeted an awesome review or a glowing recommendation of your business? We all love it, and there’s no doubt that we notice the person who tweeted that delicious post.
Unsolicited recommendations in the form of endorsing others’ products, sites, or services are a way to get noticed by authors, thought leaders, entrepreneurs, and even popular influencers. Networking goes both ways: you’ve got to give to get, so start recognizing others’ genius and you’ll be sure to get some recognition of your own.
The best way to get attention on Twitter is to GIVE attention on Twitter.”
Engagement: The king of the castle
Build it and… they probably won’t come. Posting is passive; Engagement is active. You must be active to get the results you want from Twitter: more followers, clicks to your website, endorsements, increased visibility, expert status.
More than ever, it’s about interacting with your followers, so take the time to comment, retweet, participate in Twitter chats, answer questions, and acknowledge your followers.
Yes, daily engagement does take time, and it takes strategy. Prefer to outsource this important task? Take a look at the Twitter Management Program that connects you with influencers, drives traffic to your website, and boosts your SEO.
If engagement is king of the castle, humor is the court jester. To stand out from the noise – and let’s face it, you do need to stand out on Twitter in order to get results – you need to publish shareable, funny content that is on brand. Humor is a free way to move your platform forward at breakneck speeds. How often do you see something hilarious in the form of a joke, meme, photo, or video and want to share it with a friend, coworker or spouse? Yes, funny posts get attention! We are more apt to follow accounts with a sense of humor in order to break up the monotony of endless streams of blather.
Okay, we know engagement is king and humor is the court jester, but who is queen of this castle anyway? YOU. Whatever platform you are on, audiences demand authenticity. You are a real person with a family, pets, kids, and a growing pile of dirty laundry. You love a good Sauvingon Blanc and you have a weekend cycling hobby. Sometimes life is not easy; sometimes it’s the best thing since Kylie Jenner released her Lip Kits. So let us know about it. Even when it comes to business posts, we want to see the human side of you. YOU need to come through loud and clear in every tweet.
Twitter is still getting results, and you will enjoy the benefits if you use the techniques that are working. Prefer to outsource? Here’s a great starter program: