“RT @(you): Your post is worthy of rebroadcasting to my valuable community. I want them to see how awesome you are!”
A “retweet” is a rebroadcasting of your post to someone else’s community. If a twitter user finds your message inspiring, informative, entertaining, or simply worthy of re-sharing, they will repost it, citing you as the original writer of the post. This is one of the fastest ways to spread your message and increase your following in the Social Media universe.
Retweets mean more traffic to your blog and website, increased online visibility, and enhanced expert status among the Twitter community. Your increased exposure also attracts more ideal followers.
So how can you increase your chances of being retweeted by others? Here are 5 easy tips:
- Retweet others
Find posts that are in alignment with your message and brand, and share them with your followers. The more you share other people’s valuable tweets, the more they want to share yours.
- Keep it short, baby
You can post up to 140 characters, but for someone to retweet you, there are extra characters added (RT @yourname:). Make it easy for people to retweet you without having to edit and shorten. People also love to add comments to the retweet, making it more personal and compelling, so leave even more room for that!
Inspiring quotes are often retweeted. Find quotes that match your style and branding, and inspire your audience to think or take action.
- Tweet, tweet, repeat
Don’t be afraid to post an important message several times. When you repeat your tweet, change it a bit. By re-wording your tweets, you’ll appeal to different people, and inspire more retweets to different communities.
- Be different, be profound, stand out, be funny
Twitter is very busy, fast, and chaotic. To get noticed, your tweets much catch someone’s attention in the blink of an eye. Don’t be afraid to be uncommon, controversial, bold, witty, or daring. The tweets that stand out are the ones that get retweeted.
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