swoon (sw n)intr. verb swooned, swoon·ing, swoons To be overwhelmed by ecstatic joy
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Your goal: To attract potential clients, ignite conversations about your brand, skyrocket your visibility, and build a strong reputation as an expert.
Social media is the perfect way to reach all of these objectives.
But for most business owners and CEOs (and authors, coaches, speakers, thought leaders), writing powerful social media posts that attract attention and compel their prospects to take action (click to their website, register for a call, share, comment, etc.) seems mysterious and nearly impossible. But it really isn’t as complicated as you think.
You’re a fabulous person who people naturally fall in love with (when they get to know you), right? Now you just have to allow your delicious personality to shine in your social media posts. Be the “honey” so that the bees – your ideal clients – will instinctively come flying to you, craving more. How do you do that? Here are a few ideas:
A recent study revealed that what we all want from social media – more than anything – is to be entertained. That is the key to keeping your fans and followers engaged and coming back for more. Excite and delight your community with humor and interesting stories.
But of course you want to combine entertainment with – well, what you actually do. Design your entertainment to be educational. Add humor to your product demonstrations. Post games, challenges, and contests on your FB page. Tweet out inspirational quotes.
Here’s a great example of edutainment from Melissa Cassera.
Did you know that tweets containing more adverbs and verbs have higher *click through rates* than noun- and adjective-heavy tweets?
For example:
The Ultimate PR Solution for Entrepreneurs: https://streambankmedia.com/socialpr
will get far fewer clicks than:
Leverage the power of Social Influencers and easily attract clients with this PR Solution: https://streambankmedia.com/socialpr
Before you post, check your parts of speech!
A persuasive headline on a webpage will compel a visitor to read on. The same is true in social media posts. A persuasive post will compel a reader to take action (click to your website, register for your upcoming call, download a report, share, comment, etc.).
The formulas that work for crafting great headlines also work for crafting great social media posts.
Do you see the title for this article? It uses a classic headline format that continues to be one of the most effective. The “How To” headline appeals to the need most of us have to improve ourselves in some way.
The secret with the “How To” headline is to focus on your prospects’ needs, and promise to fulfill those needs. You want to highlight the benefit or final result, not the process itself.
Instead of… How to Start a Home-Based Business,
How To Make Money From Home Without Sacrificing Your Family Priorities
Instead of… How To Cook Dinner on a Budget,
How To Satisfy a Family of 6 With Delicious $8 Dinners
Learn more great Headline Writing Formulas here.
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How to Write Irresistible Posts that Make Your Prospects Swoon | Social Media Agency | Ghost Tweeting
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How to Write Irresistible Posts that Make Your Prospects Swoon | Social Media Agency | Ghost Tweeting
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[…] ever felt that way about a book, a TV show, a movie sequel? How would you like your audience to feel that excited when reading your social media posts? I can’t believe it. This is TOO good. I need more […]
Another strategy I use to improve my posts: try to find the intersection between what you want to say and what your target wants to hear. I might want to write about how to engage people with my tweets so they’ll follow me but what my audience of business bloggers wants is to learn AND laugh. So the intersection is a post about tweeting funny with links to clever and hilarious tweeters. I find that if you can put yourself in your target’s shoes, the writing is better and coincidentally, it’s better read. Thx, Ghost Tweets. I enjoy your posts.
Thanks, Cynthia. That is such great advice! Putting yourself in your target’s shoes is so important. AND it makes your writing easier. You know what they want to read about! (You obviously do this very well. Your site is fabulous!)