swooned, swoon·ing, swoons
To be overwhelmed by ecstatic joy
Social media is the perfect way to reach all of these objectives.
But for most business owners and CEOs (and authors, coaches, speakers, thought leaders), writing powerful social media posts that attract attention and compel their prospects to take action (click to their website, register for a call, share, comment, etc.) seems mysterious and nearly impossible. But it really isn’t as complicated as you think.
You’re a fabulous person who people naturally fall in love with (when they get to know you), right? Now you just have to allow your delicious personality to shine in your social media posts. Be the “honey” so that the bees – your ideal clients – will instinctively come flying to you, craving more. How do you do that? Here are a few ideas:
A recent study revealed that what we all want from social media – more than anything – is to be entertained. That is the key to keeping your fans and followers engaged and coming back for more. Excite and delight your community with humor and interesting stories.
But of course you want to combine entertainment with – well, what you actually do. Design your entertainment to be educational. Add humor to your product demonstrations. Post games, challenges, and contests on your FB page. Tweet out inspirational quotes.
Here’s a great example of edutainment from Melissa Cassera.
Did you know that tweets containing more adverbs and verbs have higher *click through rates* than noun- and adjective-heavy tweets?
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will get far fewer clicks than:
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Before you post, check your parts of speech!
A persuasive headline on a webpage will compel a visitor to read on. The same is true in social media posts. A persuasive post will compel a reader to take action (click to your website, register for your upcoming call, download a report, share, comment, etc.).
The formulas that work for crafting great headlines also work for crafting great social media posts.
Do you see the title for this article? It uses a classic headline format that continues to be one of the most effective. The “How To” headline appeals to the need most of us have to improve ourselves in some way.
The secret with the “How To” headline is to focus on your prospects’ needs, and promise to fulfill those needs. You want to highlight the benefit or final result, not the process itself.
Instead of… How to Start a Home-Based Business,
How To Make Money From Home Without Sacrificing Your Family Priorities
Instead of… How To Cook Dinner on a Budget,
How To Satisfy a Family of 6 With Delicious $8 Dinners
Learn more great Headline Writing Formulas here.