Are you afraid of making mistakes? You’re not alone. But the problem with being afraid of making mistakes - as a business owner, a thought leader, a public figure - is that it can prevent us from being our authentic selves. And you can't build a brand without being authentic 100% of the time. That’s [...]
Is it really possible to market yourself online in a big way if you’re introverted? If you’ve found yourself asking this question, I’m here to tell you that the answer is yes! Being introverted doesn’t mean you can't market effectively through social media—it just means you have to learn how to do it as you. [...]
Have you ever noticed how easy it has become to tune out the clutter on social media? Think about it: as soon as you log on, you’re bombarded by tons of people’s posts that basically scream look at me! It all starts to blend together until nothing really stands out anymore because everyone is doing the [...]
Did you know that color can impact how people see your brand? It’s true! Colors influence our perception, and different hues cause certain emotional and physical reactions in the body. Understanding those reactions and what emotions that get triggered is a critical part of any brand's overall impression on customers and prospects. The trick is [...]
