Imagine walking up to a giant building. In front of you is a set of enormous double doors. You reach for the massive handles and pull the doors open. Inside is an immense room, so vast you can’t see to any other end. And this space is completely packed with people. You squeeze yourself in to join the mass.
Immediately you are assaulted by the almost deafening noise. Everyone is screaming.
LOOK OVER HERE!
CHECK THIS OUT!!
And you want to be noticed, too! You want to be heard. The only way to be heard in this space is to… yell louder than everyone else. Right? Jump higher. Be bolder. USE CAPS AND EXCLAMATION POINTS!!!
Within a few seconds, you (along with everyone else in the space) don’t hear anything. It’s all just a jumbled cacophony, moved to the back of your consciousness.
And then someone gently taps you on the shoulder and whispers:
Hey, Ann. That blog article you posted yesterday was awesome. Your second tip really inspired me to try something new today.
Now, that you hear. Loud and clear. It’s amazing. The gentle whisper distinctly cuts through the screaming chaos. And you turn your attention to the whisperer.
As you’ve probably figured out, that giant room full of screaming people is Twitter. Or Facebook. Or any other social media platform. Every user wants to be noticed, and most of them are trying to get your attention by screaming louder. But the ones who succeed in capturing your interest are the ones whispering in your ear.
You get more attention with a gentle tap than with a brash shriek. A tap will get someone to turn her head and listen for more. Then all you have to do is whisper to be heard above the noise.
So how do you do that on social media? I’d like to share some of the techniques we use at Ghost Tweeting to get our clients noticed.
3 simple ways to tap and whisper (in other words, how to get attention on social media)
1. Share your love
Yes, you want to broadcast all of your great content. But don’t forget to share other people’s great content, as well. And don’t simply click “RT” or “share.” Add a comment. Give your opinion. Tell your audience – and the originator of the message – why you want to share it.
Read how to show Ultra Twitter Love (when a simple RT is not enough).
2. Favorite and Like
This is so simple. When you click “favorite” on a tweet, or “like” on Facebook, LinkedIn, or Instagram, or +1 on Google+, you send a little message. The originator of the post will receive a ping that someone liked their post. They may get an email, or see your name in their stream. And many of these people will click over to read more about you.
Don’t you love when you get a new follower? Other people feel the same way. We get curious and think:
Who is this person?
Why did they follow me?
What are they all about?
Did I remember to feed the cat?
Many of the people who you follow will click over to your profile to learn more about you. If your profile is compelling and interesting, you’ve grabbed their attention.
See how easy it is to attract more attention on social media? Stop SCREAMING. Start whispering.
If you’d like support to get yourself noticed on social media, we’d love to help! We do all of the above – and more – for our clients. Daily. Consistently. We get you noticed. Schedule a no-obligation chat now.