When getting a social media marketing campaign off the ground, you might think that the obvious goal is to deliver your message to as large an audience as possible. Some may even go so far as to employ (or consider) pay services that promise to deliver vast numbers of Twitter followers to your social media doorstep. [...]
Back in the old days, getting the word out about a recent accomplishment or upcoming event used to mean crafting a press release, stuffing envelopes, and mailing the information to media organizations in the hope that someone—anyone—might find it among the mountains of competing content. Things aren’t much better with email, thanks to automated spamming, junk [...]
So you’ve written a book, a modern masterpiece destined for bestseller lists the world over, but so far all you’ve heard are crickets? What’s a future Pulitzer Prize winner to do? In the end, you’re not selling just a book; you’re selling yourself, too. Done carefully and correctly, Twitter book marketing is a highly effective tool that has the added benefit of making the solitary act of writing a little less lonely. Use these tips...
There’s no doubt social media is here to stay, but it’s an ever-changing landscape that can be hard to navigate if you’re not properly equipped. To make the journey even more arduous, the popularity of apps and platforms is often fleeting (I’m looking at you, MySpace). It’s hard to know what will get your message in [...]
We’ve all said things we regret from time to time, but in the age of social media it can be difficult to take words back. For most of us, a simple click on the ‘delete' button can minimize the damage caused by an unfortunate turn of phrase, but if you’re in the public eye, you’re under [...]
In the ever-expanding Twitterverse, fiction is a new frontier. And while published authors will continue to use the platform to connect to their readers, the Twitter Fiction Festival organizers encourage would-be writers to help lead the way into uncharted territory.
