Need to Know: Pinterest Fine-Tunes Its Targeted Ad Campaigns

By |2017-05-23T03:47:09-04:00November 29th, 2016|

These days, finding a plot of land in social media advertising real estate is getting more and more competitive. In a bid to keep up with media giants Twitter and Facebook, Pinterest has entered the battle for the attention spans of the masses. With over 150 million monthly users, the “world’s catalog of ideas,” provides tons [...]

I went to the gym last week. Why am I not a size 2? [How social media marketing is like a fitness regimen]

By |2017-05-23T03:47:17-04:00August 6th, 2014|

While out for my daily jog last week – feet aching, lungs aching, (everything aching), I wondered why my morning workout routine wasn’t getting any easier.  You see, I started my new running regimen a full four days earlier; so obviously by now, after four exhausting 5Ks (well, let's say three 5Ks and an anemic 2.5K), [...]

Which Social Media Platform is Right for Me?

By |2017-05-23T03:47:17-04:00May 27th, 2014|

We know that not all social media platforms are created equal - at least not as far as branding needs are concerned. Each network boasts different benefits, limitations and demographics, which means some platforms are better suited to your brand than others. Before you devote hours to a network that yields low ROI, let’s take a [...]

Why Pinterest Is So Addictive (and what we can learn from it to market our own websites)

By |2017-05-23T03:47:17-04:00October 1st, 2013|Tags: , , , |

Have you been bitten by the Pinterest bug? We here at GhostTweeting certainly have, and we couldn’t be happier. The incredibly popular and wildly addictive social media site is a haven for just about everyone, with boards for any interest, from recipes to fashion, music to art, and so much more. It’s filled with fun pictures [...]

5 Ways to Celebrate National Pancake Day on Social Media

By |2016-09-15T08:20:48-04:00February 5th, 2013|

Pancakes, crepes, griddle cakes, Frixuelos, or short stacks. Whatever they're called, they are certainly delicious! Yes, today is National Pancake Day, a celebration launched in 2006 by International House of Pancakes. Since the event's inception, IHOP has raised more than $10 million to support charities.  Today, you can enjoy a free short stack of Buttermilk pancakes [...]

Social Media Marketing 101: “Why should my company be using social media marketing?”

By |2017-05-23T03:47:21-04:00July 11th, 2012|

Read any business journal, and you cannot help but notice the focus on social media as an essential element in any company's marketing campaign. In virtually all television, radio, print, outdoor, and internet ads, companies are inviting visitors to "Like us on Facebook" and "Follow us on Twitter." Buy why? Before jumping in to the social [...]