3 Simple Ways to Optimize Your LinkedIn Profile

By |2019-08-23T11:29:05-04:00August 23rd, 2019|

LinkedIn is without a doubt the most effective platform for driving targeted leads, and it all starts with your profile - the first impression people have of you. It is essentially an "about me" web page, where you can attract your target audience and build your network. But to be effective, your profile must be value-based, keyword-rich, [...]

Your LinkedIn Activity Checklist

By |2019-08-15T10:01:11-04:00August 15th, 2019|

Many entrepreneurs understand that LinkedIn is a powerful platform to increase their visibility and grow their business, but find it overwhelming to use. If you find that you hop on LinkedIn every once in a while with no real structure to your plan of attack, we can help. Here is a simple guide on what you [...]

What’s New for Small Businesses on LinkedIn

By |2019-08-14T13:42:15-04:00August 8th, 2019|

A few weeks ago, LinkedIn released the details for a new tool for small businesses. They're calling it Open for Business, and it's going to have a huge impact on the presences of freelancers and small business owners on the platform. We discussed the impact this will have on your small business - and what you [...]

How to Use Emojis in Professional Posts

By |2019-07-17T12:21:40-04:00July 17th, 2019|

My daughter often rolls her eyes at me 🙄 when I use an emoji in my texts to her. Apparently, kids make fun of adults for trying to look cool. When I explain that I'm not trying to look cool - I'm simply expressing my emotion visually - she rolls her eyes again 🙄🙄. Emojis are [...]

Five Unique Sources For Curating Social Media Content

By |2019-07-19T11:08:47-04:00July 15th, 2019|

Content: we rely on it, we write it, we curate it, we share it, and we laugh at it. We need it, and we need a lot of it to make a lasting impression on social media. If it seems like you’re spending more time drowning in a sea of uninspiring content than finding hidden [...]

To Polarize or Not to Polarize: Why the Best Brands Take a Stand

By |2019-03-07T13:41:41-04:00March 7th, 2019|

"When you post on social media, avoid religion and politics" How many times have you heard that you should avoid controversial or potentially polarizing topics in your marketing? It’s one of the oldest rules in the book: Unless you want to alienate your audience, don’t say anything that could offend anyone. Don’t plant your feet on [...]

Unexpected Social Media Advice from Dr. Seuss

By |2019-03-01T15:22:43-04:00March 1st, 2019|

Happy birthday, Dr. Seuss! As we do every year on this special day, we reflect on some of the lessons that the good doctor taught us, and how we can incorporate them into our everyday social media life. Here are some great Dr. Seuss quotes gathered by our creative social media writer Laura Cunningham. Which one [...]

Let’s Taco Bout It: Lessons Learned from Taco Bell’s Social Success

By |2019-01-15T09:49:25-04:00January 15th, 2019|

Taco Bell had a goal to compete with other big name fast food chains - and to do that, they had to convince a younger demographic to purchase their products. Their marketing team knew that to build loyalty among millennials, they had to do more than just sell cheap tacos. They needed to engage, connect, and [...]

3 Essential Social Media Trends for 2019

By |2018-12-31T10:34:47-04:00January 2nd, 2019|

2018 has been an incredible year for social media marketing. Since the last time we made some predictions about the top trends in social media, we’ve seen video and live content skyrocket in popularity, and much more. Though 2018 hasn’t always been a positive year for social media, we’ve heard the murmurings of some amazing new [...]

Headlines! Headlines! Read All About It!

By |2018-12-31T11:20:58-04:00December 31st, 2018|

WAR! FORD TO CITY: DROP DEAD HEADLESS BODY FOUND IN TOPLESS BAR Newspapers have always tried to attract the public with provocative headlines, something that would catch a person’s eye at the newsstand. Social media is no different. With a deluge of content bombarding us day in and day out, it’s very easy for information to [...]