You want to get more comments and likes on your Facebook posts? You need to post updates that trigger people emotionally, compelling them to respond. So what types of posts trigger the most responses? Ask people to discuss their kids: We might not like listening to other people talk about their kids, but we all want [...]
The Story: After losing the Vote to build a mega-retail complex in January 2010, the national builder decided to regroup and try again in 2012. The issue at hand for the 6,000+ residents of a cozy mountain community was whether or not the developer could build a mixed-use shopping and residential center on a swath of [...]
The famous, of course, have employed ghostwriters for autobiographies and articles. But having someone else write continual updates of their daily life? Should celebrities use ghost writers to tweet for them? It's a controversial topic. Some people have strong opinions. A celebrity's voice is expected to be their own. It's about ethics. I don't know if [...]
Read any business journal, and you cannot help but notice the focus on social media as an essential element in any company's marketing campaign. In virtually all television, radio, print, outdoor, and internet ads, companies are inviting visitors to "Like us on Facebook" and "Follow us on Twitter." Buy why? Before jumping in to the social [...]
Facebook can be a huge waste of time. But not if you start with INTENT. Don’t waste one more minute on Facebook if you aren’t clear on your intention. Your intention affects your actions. When you have a clear intent, you are much more likely to reach your goals. So what is your Facebook Intention? Here [...]
Don’t quite get the connection between consistent, quality blog posts and more $$ in your pocket? That’s okay; you’re not alone. Many entrepreneurs I speak with are still not clear about the benefits of blogging. Within the next few paragraphs, however, I believe that I can convert you from a blog skeptic to a posting fanatic. [...]
You probably know that to get the best results on Social Media, you need to engage your audience. It isn’t about simply broadcasting – even if you are posting valuable information. People will only work with people whom they know, like, and trust – and they get to know, like, and trust you through interactions, conversations, [...]
Is your social media glass half empty or half full? If you are looking to attract loyal followers and fans in social media, you may want to consider showing off your positive, optimistic, Pollyanna attitude. Being upbeat and cheerful really draws a crowd. Let’s face it – we get enough negativity in our lives, don’t we? [...]