Have you heard all the social media buzz? As the fall season descends upon us with its much-anticipated football, Uggs, and Pumpkin Spice Lattes, the social media sphere is blossoming with news and updates galore. Here's an update of what's been happening with some of the major networks. LinkedIn Tracking The professional social network recently introduced conversion tracking [...]
Instagram: it’s changed the way we view our food. Literally. Remember the days when we ate beautifully garnished plates of Fettuccine Alfredo or artfully arranged Petit Fours on a bed of roses and our followers never got to share in the pleasure of the perfect presentation? Horrifying! But not anymore. Fifty percent of millennials share photos [...]
You may have been too busy building your empire to notice, but Facebook has snuck in a new Page look, complete with a cleaner, streamlined design and side navigation. While the changes won't affect how post on your page, they will make it a bit easier for you to operate. Let’s take a quick look at [...]
What type of content gets the best ROI? 51.9 percent of marketing professionals worldwide say it's video. Four out of five shoppers say a video showing how a product or service works is important, and retailers cite 40 percent increases in purchases as a result of video. Yes, video is all the rage, and with Instagram’s [...]
How is your Twitter game going these days? Are you posting awesome content that makes your followers drool? Is your feed oozing with engagement? Are you inundated with folks re-tweeting your genius? And... are you getting calls from interested followers for more information on your products and services? If all you are hearing is crickets after [...]
Livestreaming: it’s been in the news since Meerkat and Periscope’s public war began in 2015. With this year’s addition of Facebook Live and the explosion of smartphone ownership, livestreaming is expected to exponentially increase in popularity. Grab your kayaks, friends! This live stream is moving rapidly. Saving video Recently, Periscope introduced an update that saves your [...]
Social media is moving at breakneck speeds and what was yesterday's latest craze is today’s “That is so 2015.” In order to stay on top of your marketing game, you need to know what’s going on in this ever-evolving social world. Knowledge is power, and the more social media knowledge you have, the less likely you'll [...]
The Marketing Scientists have done their research, and here are the results sharing which photos are getting the most engagement on Instagram. Use this helpful infographic to UP your Instagram game! See how to get more engagement with your photos...
When it comes to your presence on Twitter, there are some shortcuts available that can save you stress and leave you ample time for other marketing efforts. Yes, you can actually spend only 15 minutes a day on your account, and get much better results, if you [read more]
After months of rumors, the truth has been confirmed: Twitter is loosening their standards. Well, sort of. The social media giant has long been hailed the king of abbreviation, forcing users to get creative in condensing their communications into a paltry 140 characters (and creative we have become!). The limit was originally in place due to [...]
