LinkedIn is without a doubt the most effective platform for driving targeted leads, and it all starts with your profile - the first impression people have of you. It is essentially an "about me" web page, where you can attract your target audience and build your network. But to be effective, your profile must be value-based, keyword-rich, [...]
Many entrepreneurs understand that LinkedIn is a powerful platform to increase their visibility and grow their business, but find it overwhelming to use. If you find that you hop on LinkedIn every once in a while with no real structure to your plan of attack, we can help. Here is a simple guide on what you [...]
A few weeks ago, LinkedIn released the details for a new tool for small businesses. They're calling it Open for Business, and it's going to have a huge impact on the presences of freelancers and small business owners on the platform. We discussed the impact this will have on your small business - and what you [...]
You’re skimming through your LinkedIn newsfeed in the morning, sipping a freshly brewed cup of java, with your finger poised on your trackpad. You pause your scrolling when you come upon a particularly impressive post about widget production increasing 12% over the past quarter. “12%!” you exclaim. “And I was only expecting 10%. 11% tops.” You [...]
LinkedIn Success for Leaders: It Starts with a Powerful Profile It’s a fact: Executives, entrepreneurs, and thought leaders are leveraging the power of LinkedIn to stand out in crowded fields. How would rate the quality of your presence, experience, and outcomes on LinkedIn? You’ve likely started an account, created a bare-bones profile, and cultivated a [...]
LinkedIn is one step closer to snagging a spot at the cool kids' table with its recent makeover. Here are a few ways to navigate the newest features on LinkedIn. (Make sure you are aware, as some updates affect your account!) Read more...
LinkedIn just got an upgrade. The significance of this change is pretty apparent: the network wants to be your source for business news. Here, we give you the rundown on the new personalization options. Read More...
Have you heard all the social media buzz? As the fall season descends upon us with its much-anticipated football, Uggs, and Pumpkin Spice Lattes, the social media sphere is blossoming with news and updates galore. Here's an update of what's been happening with some of the major networks. LinkedIn Tracking The professional social network recently introduced conversion tracking [...]
If you’re a professional in any industry and want your expertise to shine through on social media, you need to be using LinkedIn effectively. LinkedIn is more than just a fancy web-based resume builder; it’s a place to network with others in your field, to keep up on trends that impact your business, and to find [...]
Social media is a great way for healthcare professionals to engage with patients, gain credibility, and increase visibility among their specific target audience. But when establishing an online presence, providers must understand the risks along with the benefits. If you can get the balance right, there are plenty of rewards in the form of greater expert [...]