3 Simple Ways to Optimize Your LinkedIn Profile

By |2019-08-23T11:29:05-04:00August 23rd, 2019|

LinkedIn is without a doubt the most effective platform for driving targeted leads, and it all starts with your profile - the first impression people have of you. It is essentially an "about me" web page, where you can attract your target audience and build your network. But to be effective, your profile must be value-based, keyword-rich, [...]

Your LinkedIn Activity Checklist

By |2019-08-15T10:01:11-04:00August 15th, 2019|

Many entrepreneurs understand that LinkedIn is a powerful platform to increase their visibility and grow their business, but find it overwhelming to use. If you find that you hop on LinkedIn every once in a while with no real structure to your plan of attack, we can help. Here is a simple guide on what you [...]

What’s New for Small Businesses on LinkedIn

By |2019-08-14T13:42:15-04:00August 8th, 2019|

A few weeks ago, LinkedIn released the details for a new tool for small businesses. They're calling it Open for Business, and it's going to have a huge impact on the presences of freelancers and small business owners on the platform. We discussed the impact this will have on your small business - and what you [...]

This is What Happens When You Like a Post on LinkedIn

By |2018-02-05T11:51:44-04:00February 1st, 2018|

You’re skimming through your LinkedIn newsfeed in the morning, sipping a freshly brewed cup of java, with your finger poised on your trackpad. You pause your scrolling when you come upon a particularly impressive post about widget production increasing 12% over the past quarter. “12%!” you exclaim. “And I was only expecting 10%. 11% tops.” You [...]

How to Write an Exceptional LinkedIn Profile

By |2017-10-04T06:55:59-04:00October 4th, 2017|

LinkedIn Success for Leaders: It Starts with a Powerful Profile It’s a fact: Executives, entrepreneurs, and thought leaders are leveraging the power of LinkedIn to stand out in crowded fields. How would rate the quality of your presence, experience, and outcomes on LinkedIn? You’ve likely started an account, created a bare-bones profile, and cultivated a [...]

5 Things You Should Know About LinkedIn’s Latest Update

By |2017-05-23T03:47:08-04:00March 16th, 2017|

LinkedIn is one step closer to snagging a spot at the cool kids' table with its recent makeover. Here are a few ways to navigate the newest features on LinkedIn. (Make sure you are aware, as some updates affect your account!) Read more...

Social Media News – Fall Edition

By |2017-05-23T03:47:09-04:00September 15th, 2016|

Have you heard all the social media buzz? As the fall season descends upon us with its much-anticipated football, Uggs, and Pumpkin Spice Lattes, the social media sphere is blossoming with news and updates galore. Here's an update of what's been happening with some of the major networks. LinkedIn Tracking The professional social network recently introduced conversion tracking [...]

Harnessing The Networking Power of LinkedIn Groups

By |2017-05-23T03:47:12-04:00August 2nd, 2016|

If you’re a professional in any industry and want your expertise to shine through on social media, you need to be using LinkedIn effectively. LinkedIn is more than just a fancy web-based resume builder; it’s a place to network with others in your field, to keep up on trends that impact your business, and to find [...]

Social Media for Medical Professionals

By |2017-05-23T03:47:13-04:00June 6th, 2016|

Social media is a great way for healthcare professionals to engage with patients, gain credibility, and increase visibility among their specific target audience. But when establishing an online presence, providers must understand the risks along with the benefits. If you can get the balance right, there are plenty of rewards in the form of greater expert [...]

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