I've got to say it. Social Media isn't always to blame. Maybe your website sucks. When I hear people say that they've "tried marketing on Social Media, and it just doesn't work," I think to myself... "Either you are doing it wrong (communicating the wrong message, or to the wrong people, or not communicating enough), OR... [...]
We’ve all found ourselves there a time or twenty: Scrolling through your Instagram, you come across a drool-worthy dish you’d love to try out, or a hilarious meme you’ve got to show your friend, but when you go back to look at it, it's nowhere to be found. If you take a screenshot of the post, [...]
The holidays bring new opportunities for brands to engage their audience on a deeper level. Whether you’re selling a product or offering a service, a strong holiday marketing effort can attract eager new customers. Here are five steps to getting your holiday social marketing plan off the ground quicker than you can say "Feliz Navidad."
The verdict is in: People are buying more products directly from their smartphones, and social media is trying to keep up. Imagine scrolling through Instagram and having the ability to purchase that dress/book/mascara/canned unicorn meat instantly, without having to go through the hassle of the old Click Link in Bio. Wouldn't it make sense to just [...]
Thanks to Instagram, SnapChat, Twitter, and Facebook, we are in celebrities' bathrooms, their private jets, their backstage green rooms... we know everything about them. Here, we’ve found a few tricks inspired by these social masters that you can swipe to build your own social media stardom.
Facebook says it will reach maximum ad load by mid-2017. This means they will need new streams of revenue to continue their streak of steady growth. The pressure to create new revenue could very well be alleviated by introducing ads within Groups. Read more...
Twitter is a powerful tool, but if you're not a celebrity (yet), you’ll need some help growing your Twitter following. Get more relevant followers and expand your reach with these four tips. [Read more]
Posting content is no longer enough. Your fans and followers (a.k.a. your potential clients) NEED engagement. If you are looking to increase your engagement and reach, follow these quick tips and watch your visibility soar.
Content: we rely on it, we write it, we curate it, we share it, and we laugh at it. We need it, and we need a lot of it to make a lasting impression on social media. If it seems like you’re spending more time drowning in a sea of uninspiring content than finding hidden [...]
You may have noticed *Moments* on the top left navigation on your Twitter page. It's been there a while. Actually, it has been almost a year since Twitter launched its Moments feature to selected users and larger brands. But the platform announced last week it's now going to be available to all users. So what exactly [...]
