According to studies, 67% of the world’s top brands actively use Instagram as a marketing tool. From Taco Bell and Pizza Hut to Ford and General Electric, these brands have built a devoted following on the photo-based social media platform. Here are some ways that you can follow in their footsteps: 1. Show, Don’t Tell. Sometimes [...]
I never hear much controversy over the idea of companies hiring an advertising agency to design a promotion, or a marketing firm to publicize their products and services. But when people think about outsourcing their social media marketing, a huge debate ensues. Don't try to snow me. It's not authentic if it isn't YOU [...]
Text Messages Were Made To Be Opened Let’s face it. When you receive an email about something that isn’t immediately vital to your life, even if it’s from an interesting company whose work you’ve previously enjoyed, you’re not likely to read it right away. You’ll save it for later, and probably delete it before you get [...]
Good ol' Twitter. How long did it take to gain its footing as a social media colossus? What is the average number of characters in a tweet? How many followers does the average Twitter user have? The answers may surprise you. Here are the numbers...
Following on the heels of Twitter’s Vine Videos, Instagram Video offers a few amenities that make it superior to Vine. First, it increases Vine’s six-second-clips to a walloping 15 seconds. It also offers the classic Instagram filters to give your video a chic vintage look. There’s no need to create a new account to use this [...]
(Part of our Who To Follow series) Not all musicians and artists "get" Twitter. We think these artists do. Here is our choice of Music Artists to follow on Twitter... for fun, entertainment, and inspiration. P!nk: @Pink Bio: it's all happening What to expect: Be there for all of Pink's thoughts and whims. Keep up with her philanthropy and [...]
When you think of social media, one of the first words that comes to mind is hashtag. The term was popularized on Twitter, and then spread like wildfire to other social media networks, including Instagram and Tumblr. A hashtag is a searchable word or phrase prefixed by the symbol #. For example, if you were trying [...]
We are so pleased and proud to announce that our very own CEO and Ghost Tweeting founder, Nika Stewart, has won the Breakout Woman Entrepreneur of the Year Award! The award was announced at the 2013 Women Entrepreneurs Rock the World conference hosted by Savor the Success, the premiere business network for women entrepreneurs, and co-sponsored [...]
Over the past six weeks, we have received applications from inspirational thought leaders with powerful visions and missions to positively impact the lives of people all over the world. The pool of applicants includes forward-thinking thought leaders, innovators, and game-changers from six continents. They excel in such diverse areas as the humanities, health and wellness, philanthropy, and [...]
