Taco Bell had a goal to compete with other big name fast food chains - and to do that, they had to convince a younger demographic to purchase their products. Their marketing team knew that to build loyalty among millennials, they had to do more than just sell cheap tacos. They needed to engage, connect, and [...]
2018 has been an incredible year for social media marketing. Since the last time we made some predictions about the top trends in social media, we’ve seen video and live content skyrocket in popularity, and much more. Though 2018 hasn’t always been a positive year for social media, we’ve heard the murmurings of some amazing new [...]
WAR! FORD TO CITY: DROP DEAD HEADLESS BODY FOUND IN TOPLESS BAR Newspapers have always tried to attract the public with provocative headlines, something that would catch a person’s eye at the newsstand. Social media is no different. With a deluge of content bombarding us day in and day out, it’s very easy for information to [...]
Though social media has evolved, offering us new opportunities for deep and meaningful connection with others, we as brands and businesses have deeply failed our audiences. Trust in social media was shaken to the core in 2018. From the scandal where Facebook allowed an outside agency to access users’ personal information, to the proliferation of fake [...]
Not every account on social media is created equal. In fact, some aren’t even run by real people. Some of the largest platforms, like Facebook and Twitter, are rife with fake or inactive users. Which is why back in July, Twitter executed a massive purge of locked or fake accounts. Some of the largest accounts (Katy [...]
From the news-sharing Usenet system developed in 1979, to Facebook's billion-user platform four decades later, social media has certainly come a long way. What began as a simple way for students of Duke University's computer science department to share information has paved the way for hundreds (if not thousands) of communication platforms being used across the [...]
Happy Presidents' Day! In honor of our nation's leaders, we have compiled a list of our favorite Presidential tweets: @WHTaft: Sweet! There’s wifi in the bathtub. @HonestAbe: They made a movie about me? Too bad I’m never going into a theater again. #badmemories @BenFranklin: You guys know I wasn’t actually a president, right? @PresJGarfield: For [...]
We are now advertising ourselves on social media more than ever before, giving us larger audiences to influence. That makes us celebrities. So how can we create accounts that emulate our favorite celebrities? We’ve found these five elements that make up a celeb-worthy account.
*Short and to the point* is what Twitter was built on. But this is not Twitter; it’s my blog. So I have all the space I want to talk about the big mistake Twitter is making by extending the text limit of a post to 280 characters.
The whimsical wisdom of the immortal Dr. Seuss helped guide us through our childhood. We reflected on some of the lessons that he taught us, and how we can incorporate them into our everyday social media life.
