Sure, we’ve all gotten lost in an Instagram vortex scrolling through our sister’s boyfriend’s cousin’s best friend’s feed - with the cute bulldog puppy and a penchant for Sunday brunch, but the app is so much more than a means of distraction. Astute marketers are utilizing the platform to engage with followers, start conversations, and post live [...]
You've poured your heart and soul (and many hours) into building your social media communities, and you are proud of what you are growing. But just one slip-up could contaminate your brand’s carefully cultivated reputation, tearing down all your hard work in an instant. To avoid such a major mishap, make sure you’re not committing any of these [...]
Have you heard all the social media buzz? As the fall season descends upon us with its much-anticipated football, Uggs, and Pumpkin Spice Lattes, the social media sphere is blossoming with news and updates galore. Here's an update of what's been happening with some of the major networks. LinkedIn Tracking The professional social network recently introduced conversion tracking [...]
What makes the best social media management tool anyway? Answer: Whatever increases your efficiency, productivity and community engagement. To be successful in social media, you must clearly define your target audience, be equipped to listen and engage, and balance the type of content you post. (Too much text = boring. Too many pictures of your adorable [...]
Watch out Snapchat: Instagram’s coming for you and their guns are a-blazing. There's no denying that Instagram Stories is a carbon copy of Snapchat Stories, which allows users to cobble together a video and photo montage visible for a period of 24-hours. When the clock closes in on the 24th hour, bam! the content vanishes into [...]
Instagram: it’s changed the way we view our food. Literally. Remember the days when we ate beautifully garnished plates of Fettuccine Alfredo or artfully arranged Petit Fours on a bed of roses and our followers never got to share in the pleasure of the perfect presentation? Horrifying! But not anymore. Fifty percent of millennials share photos [...]
If you’re a professional in any industry and want your expertise to shine through on social media, you need to be using LinkedIn effectively. LinkedIn is more than just a fancy web-based resume builder; it’s a place to network with others in your field, to keep up on trends that impact your business, and to find [...]
What type of content gets the best ROI? 51.9 percent of marketing professionals worldwide say it's video. Four out of five shoppers say a video showing how a product or service works is important, and retailers cite 40 percent increases in purchases as a result of video. Yes, video is all the rage, and with Instagram’s [...]
It’s no longer acceptable to post a sub-par photo simply for the sake of posting a picture for the day. Unless it is well thought out, carefully curated, and edited to (almost) perfection, it does not have a place on your brand’s Instagram feed. The standard of photo excellence is getting higher and with these tips, [...]
How is your Twitter game going these days? Are you posting awesome content that makes your followers drool? Is your feed oozing with engagement? Are you inundated with folks re-tweeting your genius? And... are you getting calls from interested followers for more information on your products and services? If all you are hearing is crickets after [...]
