(UPDATED MAY 4, 2016) Oh no! Tweet Adder has been spanked and sent to its room without supper by Twitter, again, for violating its terms of service. What does this mean? Well, for one, it means that Tweet Adder is no longer allowed to play in Twitter's sandbox; and for Tweet Adder's vast customer base, it [...]
Blogging & social media management to develop and promote thought leadership One of the most exciting developments in the career of an entrepreneur is making the conversion from business owner to thought leader. And there is a significant difference. While a business owner is usually an expert in his or her field, a thought leader rises [...]
Okay, okay, so maybe everyone in the social media world is not sitting around, wringing their hands, wondering whether or not *I* personally will follow them back (thank you for pointing that out, Nika Stewart), but consider *me* as the collective *we* - as these guidelines will apply to most people. As individual social media users, [...]
Streamline and simplify your social media for optimal ROI You know how important social media is for the growth and survival of your business, but as you likely have experienced, it requires a lot of time and effort to do it properly. If you are like many business owners and executives, you visit your social media [...]
"Hey, Is this You in this Video? www.link.com We laughed so Hard" When this message pops up in our Twitter @Mentions column or Direct Message inbox, the temptation to click the link is practically irresistible! What? I'm in a video that I don’t know about? People are laughing at me? I must see what this is [...]
A tried and true, sophisticated marketing technique makes its way to Twitter & the Blogosphere As early as the late 19th century, advertisers recognized the value of product placement as a vehicle for increasing their brands' visibility. It is speculated that Jules Verne was compensated by shipping companies for mentions in his stories. With some research, [...]
When I see that one of my posts has been retweeted, instead of a "Thanks for the RT!" I often like to reciprocate with an RT of my own. This is often as simple as clicking the user's profile, reading her tweets, and selecting an appropriate post to RT. Easier said than done. Lately I have [...]
Retweeting a post is one of the greatest compliments you can pay to someone on Twitter. You're saying that a particular post is so relevant, interesting, informative, or entertaining, that you deemed it worthy to share with your followers. By retweeting, you are implicitly endorsing the content of the tweet and the tweeter him/herself. Nice! But [...]
The Story: After losing the Vote to build a mega-retail complex in January 2010, the national builder decided to regroup and try again in 2012. The issue at hand for the 6,000+ residents of a cozy mountain community was whether or not the developer could build a mixed-use shopping and residential center on a swath of [...]
Read any business journal, and you cannot help but notice the focus on social media as an essential element in any company's marketing campaign. In virtually all television, radio, print, outdoor, and internet ads, companies are inviting visitors to "Like us on Facebook" and "Follow us on Twitter." Buy why? Before jumping in to the social [...]
