Instagram: it’s changed the way we view our food. Literally. Remember the days when we ate beautifully garnished plates of Fettuccine Alfredo or artfully arranged Petit Fours on a bed of roses and our followers never got to share in the pleasure of the perfect presentation? Horrifying! But not anymore. Fifty percent of millennials share photos [...]
You may have been too busy building your empire to notice, but Facebook has snuck in a new Page look, complete with a cleaner, streamlined design and side navigation. While the changes won't affect how post on your page, they will make it a bit easier for you to operate. Let’s take a quick look at [...]
Summer 2016 is panning out to be the hottest summer on record yet, the Summer Olympics in Rio are in full swing, and everyone we know is suddenly practicing their politics in anticipation of the upcoming elections. In case you’ve been soaking up the last bit of summer sun and haven’t been on top of your [...]
If you’re a professional in any industry and want your expertise to shine through on social media, you need to be using LinkedIn effectively. LinkedIn is more than just a fancy web-based resume builder; it’s a place to network with others in your field, to keep up on trends that impact your business, and to find [...]
Pokémon Go: If you have been in a public place in the last week and saw an increase in people’s heads buried in their phones, well... congratulations! You’ve just witnessed history in the making. This wildly popular app allows users to catch fictional cartoon characters in the real world, anywhere from your bathroom to the line [...]
What type of content gets the best ROI? 51.9 percent of marketing professionals worldwide say it's video. Four out of five shoppers say a video showing how a product or service works is important, and retailers cite 40 percent increases in purchases as a result of video. Yes, video is all the rage, and with Instagram’s [...]
It’s no longer acceptable to post a sub-par photo simply for the sake of posting a picture for the day. Unless it is well thought out, carefully curated, and edited to (almost) perfection, it does not have a place on your brand’s Instagram feed. The standard of photo excellence is getting higher and with these tips, [...]
How is your Twitter game going these days? Are you posting awesome content that makes your followers drool? Is your feed oozing with engagement? Are you inundated with folks re-tweeting your genius? And... are you getting calls from interested followers for more information on your products and services? If all you are hearing is crickets after [...]
Livestreaming: it’s been in the news since Meerkat and Periscope’s public war began in 2015. With this year’s addition of Facebook Live and the explosion of smartphone ownership, livestreaming is expected to exponentially increase in popularity. Grab your kayaks, friends! This live stream is moving rapidly. Saving video Recently, Periscope introduced an update that saves your [...]
Could your limp content strategy benefit from a boost? You already know the importance of a social media presence in promoting yourself or your business. But are you regularly keeping audiences engaged with fresh, relevant posts and asking the right questions to spark conversation? If you find yourself in a rut coming up with content, we've [...]
