5 Ways to Celebrate National Pancake Day on Social Media

Pancakes, crepes, griddle cakes, Frixuelos, or short stacks. Whatever they're called, they are certainly delicious! Yes, today is National Pancake Day, a celebration launched in 2006 by International House of Pancakes. Since the event's inception, IHOP has raised more than $10 million to support charities.  Today, you can enjoy a free short stack of Buttermilk pancakes [...]

By |2016-09-15T08:20:48-04:00February 5th, 2013|

Super Bowl Generates 24.1 Million Tweets

The big game was a huge affair on Twitter, with users posting 24.1 million tweets  - about the plays, the halftime show, the power outage... Beyonce was apparently the biggest star of the event, with her show generating 268,000 Tweets per Minute (TPM). The most mentioned players during the game were Ray Lewis (@Raylewis), Joe Flacco [...]

By |2017-05-23T03:47:20-04:00February 4th, 2013|

Why Retweets Equal Implied Endorsement (and How to Get More of Them)

“RT @(you): Your post is worthy of rebroadcasting to my valuable community. I want them to see how awesome you are!” A “retweet” is a rebroadcasting of your post to someone else’s community. If a twitter user finds your message inspiring, informative, entertaining, or simply worthy of re-sharing, they will repost it, citing you as the [...]

By |2017-05-23T03:47:20-04:00February 4th, 2013|

The Top 3 Reasons You Should Be On Tumblr

There’s no doubt that you’ve noticed the prevalence and importance of social networks such as Twitter and Facebook. You’ve probably even seen the growing popularity of sites like Pinterest and LinkedIn. But there is one social networking site that is quickly growing under the radar, and that site is Tumblr. A user-friendly blogging platform with highly [...]

By |2017-05-23T03:47:20-04:00January 31st, 2013|

3 Reasons Why Businesses Fail at Social Media

Oh, Social Media - it takes too long.  I don't know what to do.  There's no return on investment.  I don't see any results. Okay, I'm tired of the whining.  Here is why you are failing at Social Media: You think Social Media is supposed to lead to direct sales Many people have asked me, "After [...]

By |2017-05-23T03:47:20-04:00January 26th, 2013|

Does Social Media Make Us Bitter and Jealous?

After seeing my daughter safely get onto the school bus, I shut the front door quickly.  A check of the weather app showed it was 16 degrees (but "it feels like 4").  I shivered and put on a heavy sweatshirt, then got to work. As I checked in online, I understood why a new study found [...]

By |2017-05-23T03:47:20-04:00January 24th, 2013|

Justin Bieber Dethrones the Twitter Queen

Well, it happened.  Last night, Justin Bieber surpassed Lady Gaga to become the Twitter user with the most followers.  All hail the King. Gaga was the most followed since she blew past Britney Spears in 2010.  She and Justin have been the two most popular users on the social networking site, but Bieber had always lagged [...]

By |2017-05-23T03:47:20-04:00January 22nd, 2013|

Did Barack Obama Cause a Fail Whale?

Yesterday's Presidential Inauguration caused a lot of excitement - especially on Twitter.  More than one million tweets were sent out during the ceremony, easily overshadowing the 82,392 tweets that were posted during the 2009 swearing-in. This extreme usage caused a bit of an engineering nightmare, and many Twitter users had trouble tweeting.  The company confirmed the issue [...]

By |2017-05-23T03:47:20-04:00January 22nd, 2013|

How Did They Get 1 Million Facebook Likes?

...in SEVEN HOURS! I love fun viral success stories.  But instead of just reading about them (and feeling jealous), I like to see what I can learn - so I can replicate the process for myself and my clients.  Here is a great story about 2 kids who got 1 million Facebook *likes* in SEVEN hours [...]

By |2017-05-23T03:47:20-04:00January 21st, 2013|

Sensually Appealing Social Media Trends for 2013

It’s a New Year. With a new year come new goals, new ideas, and new trends.  So what is on the horizon in terms of social media?  Yes, Twitter and Facebook will remain in the forefront – sharing millions of thoughts, ideas, and opinions (sometimes in 140 characters or less).  But let’s take a moment to [...]

By |2017-05-23T03:47:20-04:00January 10th, 2013|
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